Our Introduction | Kissan

1
Kissansince 1994
Introduction
2
History

• Introduced primarily for British settlers in
  India, Kissan has been present in India since
  1935. The UB group, under the Late Vittal Malya
  then, acquired Kissan from Mitchell bros in the
  year 1950. However, in 1993, Hindustan Unilever
  Limited took it over from the UB group.

3
KISSANS SUSTAINABILITY PROGRAMME

• Kissan is not just about jams, ketchups and
  squashes, but they also play a vital role in the
  growth of raw materials, and to help small
  farmers. HUL was the lead company and the first
  to implement a WEF led Public Private Partnership
  (PPP) in Maharashtra, for farm gate sourcing of
  sustainable tomatoes from small holder farmers
  for the reputed brand. 
• With HUL taking the lead, the
  project was rolled out in Nasik district Kissan
  successfully partnered with small holder farmers,
  tomato paste processor, Maharashtra government
  and the agri-input supply companies. Tomato paste
  sourced from this initiative is now being used in
  Kissans Ketchups. 

4
HOW DID KISSAN ACHIEVE THIS?

• In order to build on the credentials of being
  natural and real, Kissanpur was born. The root
  philosophy was to give users a chance to fall in
  love with nature and experience it first-hand.
  This simple thought turned kids into farmers
  urging them to get their hands dirty in soil and
  grow their own tomatoes. With tomato seeds packed
  neatly inside the caps of Kissan bottles, Kissan
  brought kids and moms to not just enjoy growing
  the plant together, but also take part in many
  activities. Digitally driven, all activities and
  picture submissions are directed to the website
  www.kissanpur.com The strategy of Kissanpur is
  three fold to inspire, to engage and to reward.
  This campaign has been a phenomenal success in
  the past and has unlocked growth for Kissan,
  making it the biggest selling brand in its
  category.

5
Thank You