Get More Customers - Leaflet Distribution

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How to Get More Customers

• Presented By Daniel Bibby
  Date 22nd June 2017

http//www.ukleaflets.co.uk
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Repetition, repetition, repetition.

• Just because a customer says no is not a reason
  to give up. The sad thing is though, many
  business people do.
• Plenty of research has been carried out proving
  that your marketing message will have to be seen
  several times before a sale or response is
  achieved.
• If you ask any salesperson, they will say they
  rarely make a sale after the first contact with
  their prospective customer. It has been said a
  salesperson has to make contact seven times
  before they make a sale. Of course, that figure
  is an average one. Some people will respond after
  the first or second call, others may take longer.

http//www.ukleaflets.co.uk
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Decide what Results you Need

• What do you want your leaflet to do?
• You must make it clear to the prospect what your
  leaflet is about and what you want them to do.
• Do you want them to contact you by e-mail?
• Do you want them to visit your website?
• Do you want them to telephone you?
• Do you want them to visit your store?
• Whatever your call to action is, your headline
  and the copy must lead the prospect to do what
  you ask.

http//www.ukleaflets.co.uk
4
Select the Right Areas

• If you were promoting home extensions or loft
  conversions there would be little demand for
  these on social housing estates, wouldnt there?
  If youre promoting a gardening business, there
  would be less point in targeting flats.
• Selecting the right areas is a hugely important
  factor when preparing a leaflet campaign. There
  is no point in trying to sell a product where
  there is obviously no demand for it. You will
  save time and money by having your leaflets
  delivered to the prospects most likely to want
  your product or service.
• Now, you wont get this perfect the first time
  round and you shouldnt expect to. This can be
  tested and refined each time you carry out a
  campaign learning from the previous results,
  which areas performed best, where you got the
  most enquiries and sales from and so on.

http//www.ukleaflets.co.uk
5
Stand Out From the Crowd

• Remember you may be competing with other leaflets
  and letters arriving through your prospects
  letterbox. You want them to be attracted to your
  leaflet above all the others.
• To help yourself stand out why not use a
  professional photographer if you are putting
  pictures of your product on your leaflet? If your
  budget stretches to it, use a larger leaflet. The
  print cost will be higher but distribution will
  normally be the same for an A4 or A5 single sheet
  leaflet and you are more likely to stand out on
  the doormat.
• Why stop there? You can have your leaflet cut to
  a special shape. This will definitely catch your
  prospective customers eye.
• The aim is to get your message read before their
  attention moves elsewhere.

http//www.ukleaflets.co.uk
6
Use Fonts, Styles and Text Correctly

• Typefaces can tell your reader a lot about you
  and your business, so you must choose them
  carefully. The fonts you choose will also
  influence your prospects as to whether you are a
  safe and trustworthy company to do business with.
• Dont use more than two and use them in different
  sizes and weights. Make sure the typeface you
  select makes your text easy to read. Remember
  this text is carrying your message to your
  prospective customer.
• Picking the correct font is so important that it
  would be advisable to get some expert advice. Ask
  us to help you with this.

http//www.ukleaflets.co.uk
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Choosing your Size and Paper stock

• The size of your leaflet really depends on the
  length of your message and what you want to put
  on your leaflet. We suggest keeping it short in
  most cases and simply increasing the size of your
  content to increase the impact when your leaflet
  lands on the doormat.
• You do not want to squeeze too much text on a
  leaflet that is too small. This will make your
  look amateurish and put people off reading it.
• If you are selling big ticket items like home
  improvements an A4 leaflet should normally be the
  minimum allowing you to include large images of
  the products youre offering. If your offer is
  simple and your text short and sweet, then an A5
  leaflet will be fine. But if you can afford it,
  the bigger the leaflet the louder the message.
• The paper you choose for your door drop leaflet
  will also reflect the image you are putting out
  to your target audience. Using a cheap paper to
  save on price is usually a false economy.

http//www.ukleaflets.co.uk
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Dont Stop

• As I said at the beginning of this article,
  selling is a sprint, not a marathon and often,
  along the way to success, there will be some
  disappointments.
• You should not abandon your leaflet distribution
  just because the response has not been up to your
  expectations because there could be a number of
  reasons why the response did not live up to your
  expectations.
• However, if you follow the advice given in this
  article you will be sure to achieve success.
• To make sure all of these important elements are
  in place when planning a leaflet distribution
  campaign, it would be wise to put all of the
  elements in the hands of the experts. Experts who
  can take your campaign from conception through to
  design, copywriting, and printing.

http//www.ukleaflets.co.uk
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Contact Us

• UK Leaflet Distribution Ltd
• Address Unit 5, The Barge Business Park, Merton
  Bank Road, 
• St Helens, Merseyside, WA9 1HZ,
• United Kingdom
• Phone[phone]
• Email daniel_at_ukleaflets.co.uk
• Website http//ukleaflets.co.uk/
• Resource https//goo.gl/ZWC6Py

http//www.ukleaflets.co.uk