Factors Influencing A Successful Leaflet Distribution Campaign

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FACTORS INFLUENCING A SUCCESSFUL LEAFLET
DISTRIBUTION CAMPAIGN
Presented By- Daniel Bibby
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Table of Content

• Introduction to Leaflets Distribution.
• UKLeaflets Distribution Limited.
• Factors for business organization.
• Three Stages of Distribution.
• Important points for designing.
• Contact Us.

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Introduction

• Direct Mail Marketing technique which boost your
  business services and profile.
• It plays a crucial role to introduce your
  companys profile and services to new
  customers/audiences.

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UKLeaflets Distribution Limited

• UK Leaflet Distribution Limited is the superior
  direct marketing.
• Can make every effort to make customers happy
  and fulfill their requirements.
• Our service includes
• FREE GPS tracking
• Video Evidence
• Low Cost Printing
• FREE storage and FREE account manager
• Continuous updates during your campaign

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Factors for business organization

• Creating leaflets to approach customers directly
  is not a new concept.
• Since printing was invented, it is a norm to
  reach the target audience through leaflets.
• However, in order to make sure that the leaflets
  reach the right kind of audience, business
  organizations must keep in mind some very
  important factors, such as
• The objective of the distribution of the leaflet
• The target audience of your business products or
  services

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Factors for business organization

• The objective of the distribution of the
  leaflet -
• Make sure that your objective of the creation of
  the leaflets is successfully achieved.
• To do this, you must frame the leaflets with as
  much precise content as possible, because the
  more it is capable of delivering the message in
  fewer words, the more customers you will be able
  to gain the attention of.

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Factors for business organization

• The target audience of your business products
  or services -
• This is a very vital part of your traditional
  leaflet marketing campaign.
• Leaflets are expensive to make and therefore, you
  must be sure that you reach only the right
  customers and deliver your message.

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Three Stages of Distribution

• There are three important stages of Leaflets
  Distribution.
• To make sure that your business reaches your
  target audience and succeeds in achieving your
  objectives, you must make a note of the following
  points
• Design
• Print
• Distribute

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Three Stages of Distribution

• Design

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Three Stages of Distribution

• Print

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Three Stages of Distribution

• Distribute

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Important points for designing

• Color Theme
• You must choose the color theme very carefully,
  as it directly casts an effect on the user
  engagement.
• The color scheme must be at par with the type of
  products or services you are offering.
• The color must not be either too loud or too
  pale as both tend to distract audiences or
  disengage them.

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Important points for designing

• Use of Images
• Images are the trickiest part of any marketing
  campaign. 
• The images should clearly help the audience
  understand the message of the company. However,
  do not go for very loud images or the ones which
  tend to cover the entire portion of the leaflet. 
• The images also should have a caption which
  clearly describes them, to develop a proper idea
  of the product among the customers.

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Important points for designing

• Written Content
• This is one of the most important parts of a
  leaflet.
• Written content not only helps people get an
  idea of the product or service you shall be
  offering to them but also gives a clear concept
  of the organization you represent.
• This part also helps the customers to contact
  the company in case they need any product or
  service offered by them.

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Important points for designing

• Print Quality
• This is the final point you should consider
  while designing and printing leaflets.
• The print quality should be high and
  well-defined. Pale or overlapped print may turn
  off potential customers.
• You should, in addition, check the size of the
  paper, which is usually proportional to the
  overall content of the leaflet.
• Also, before printing, decide whether the layout
  will be double or single sided, along with the
  thickness and the quality of the paper.

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Contact Us

• UK Leaflet Distribution Ltd
• Unit 5, The Barge Business Park, Merton Bank
  Road,
• St Helens, Merseyside, WA9 1HZ,
• United Kingdom
• Phone No.- 01744 613339
• Contact - Daniel Bibby
• daniel_at_ukleaflets.co.uk
• office_at_ukleaflets.co.uk
• http//ukleaflets.co.uk/
• Resource- https//goo.gl/9qQtFC

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