Oppizi169 (1)

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Take Note of These 3 Offline Marketing Trends for
2021
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• Everyones so focused on digital marketing. We
  get it its seemingly more measurable and
  cost-effective than offline marketing. But the
  word to focus on is seemingly because you can
  still measure offline marketing, and it can be
  cost-effective, too.
• 28 of marketers say they reduced their
  traditional advertising budget to fund digital
  marketing activities. Why should you care about
  that? Because their focus isnt on offline
  marketing, so theres a real opportunity to
  establish your brand in an offline capacity.
• Were not advocating binning your digital
  marketing efforts, far from it. But we reckon if
  you just gave this blog a quick glance, youd
  realise you could be missing out on many chances
  to find and engage your target audience or boost
  your brand awareness or maybe both!
• How exciting, lets find out more.

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1.Building your brand in the community

• Throughout COVID, communities demonstrated how
  powerful working together can be. Whether its
  supporting local food delivery initiatives or
  volunteering time at the local vaccination
  centre. The community has played a big part in
  how we all got through the last 12 months
  together.
• For example, through COVID, we worked on a client
  campaign handing out branded hand sanitiser to
  communities across Chicago. This proactive public
  health campaign drove brand awareness for our
  client and supported people when they needed it
  most. Take a look at our campaign video.
• But as the world starts opening back up, theres
  a real opportunity for your organisation to get
  involved in its local community setting. Whether
  its sponsoring the local football team or taking
  part in a community gardening project
  associating your business with helping the
  community will help you raise your brand profile
  and get you some good PR opportunities, too.

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Building your brand in the community

• The aim of the game is to feel good about what
  your company stands for. But its also a great
  feeling when you get noticed for the good you do.
  Find what your audience is passionate about and
  get involved in local projects.
• For example, if your audience is packed with
  millennials, Linkfluence found seven values this
  demographic stands for animal rights, feminism,
  sustainability, environmental protection,
  anti-racism, inclusiveness, and LGBT rights.
• So, get out there and find a common passion
  between you and your audience and dont forget
  to shout about the good stuff youre doing.

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Connecting offline and online marketing can be
the key to getting audiences to interact and
acknowledge your brand wherever they go. Just
because your audience might hang out online
doesnt mean you can find out where they visit
offline and share your marketing messages in
person.
You might think flyer marketing is pointless,
immeasurable, and time-consuming. But youd be
wrong. On-street leaflet marketing, direct mail
or car hangers, to name a few, can massively
increase customer acquisition, skyrocket sales
and improve brand awareness.
Dont believe us? Uber Eats reached 45 million
people with their leaflet delivery campaign and
acquired 750 thousand new users. Impressive,
right? Imagine all those people just waiting to
spend their money on your promotion.

2.Strategic flyer distribution
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3.Guerrilla marketing campaigns

• The phrase originates from guerrilla warfare
  meaning the element of surprise. Guerrilla
  marketing was most popular back in October of
  2004, as you can see from the graph below. The
  graph also shows how the term guerrilla marketing
  isnt really searched for too much now, which
  could present an opportunity for your brand.
• Following the leader and imitating tactics can
  work well for digital marketing strategies such
  as SEO or social media, but when it comes to
  guerrilla marketing, you have a chance to be
  creative for relatively little cost.
• A great example of guerrilla marketing is the
  kitchen roll brand Bounty. They created giant
  plastic items and placed them around the high
  street. Items included a spilt coffee and an ice
  cream that looked like it was melting into the
  pavement, with a sign next to them saying, Makes
  small work of BIG spills.
• Start thinking outside the box for
  cost-effective, big-impact marketing strategies.
  Dont forget to monitor press and social coverage
  about your big campaign so you can effectively
  measure results.

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