Uk insurance aggregators 2017

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UK Insurance Aggregators 2017
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Report Description

• "UK Insurance Aggregators 2017" explores consumer
  purchasing behaviour through price comparison
  sites and how it is changing. It discovers what
  is most influential to customers when selecting a
  policy through the channel and reveals the brand
  strategies of the four leading sites. Their
  distinct approach to advertising is also
  highlighted as well as key factors that will
  influence the market over the coming years
  including regulation and new technology.

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Report Description

• Scope
• The main four aggregators have reported an
  improved year-on-year financial performance.
• Aggregators are receiving less web traffic
  despite continued investment in promotional
  activities.
• The big four have all launched new marketing
  campaigns despite their advertising expenditure
  continuing to fluctuate across the board.
• Over half of pet insurance customers now purchase
  through a price comparison website
• Download a sample PDF https//www.grandresearchsto
  re.com/report-sample/uk-insurance-aggregators-2017

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Table of content

• 1. EXECUTIVE SUMMARY 31.1. Aggregators remain
  relevant despite a decline in footprint 31.2.
  Key findings 31.3. Critical success factors 3
• 2. THE AGGREGATOR MARKET 92.1. Introduction
  92.1.1. Defining aggregators and their purpose
  93. CHANNEL IMPACT 10

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