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COM 486Course Real Knowledge / com486.com

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For more course tutorials visit www.com486.com COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Advertising COM 486 Week 5 Assignment Integrated Marketing Communications Campaign – PowerPoint PPT presentation

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Title: COM 486Course Real Knowledge / com486.com


1
COM 486Course Real Knowledge / com486.com
The Best way to predict the Future is to create
it.....To Best way....
www.com486.com
2
COM 486Course Real Knowledge / com486.com
COM 486 Entire Course (UOP) For more course
tutorials visit www.com486.com COM 486 Week 1
Individual Assignment IMC and CMM Basics COM 486
Week 2 Assignment Message Map Presentation COM
486 Week 3 Assignment Marketing Communications
Plan COM 486 Week 4 Individual Assignment Movie
Promotion and Advertising COM 486 Week 5
Assignment Integrated Marketing Communications
Campaign
3
COM 486Course Real Knowledge / com486.com
COM 486 Week 1 Individual Assignment IMC and CMM
Basics (UOP) For more course tutorials
visit www.com486.com Write a 1,050- to
1,400-word paper that compares two competitors
that produce at least two different products or
services for example, Nike and Adidas. Describe
the strategies that each brand uses to
differentiate its products or services from its
competitor using integrated marketing
communications and Customer Message Management.
Your paper must also address the following
pointsHow can these companies maintain a
positive corporate image?What changes would you
recommend to further enhance their corporate
image?Format yur papr consistent with APA
guidelines
4
COM 486Course Real Knowledge / com486.com
COM 486 Week 2 Assignment Message Map
Presentation (UOP) For more course tutorials
visit www.com486.com Choose either the catering,
conference, or hotel businesses on Baderman
Island. Identify and explain the essential
elements of a Message Map based on the template
provided in Figure 43, CMM Message Map, of your
text, Customer Message Management. Address the
four principles of Customer Message Management
covered in Figure 41 of the Customer Message
Management.Present your Message Map based on
the Learning Teams selection of the catering,
conference, or hotel businesses on Baderman
Island. Your presentation must include 8 to 10
slides in Microsoft PowerPoint, including an
introduction slide, concluding slide, and
detailed speaker notes.
5
COM 486Course Real Knowledge / com486.com
COM 486 Week 3 Assignment Marketing
Communications Plan (UOP) For more course
tutorials visit www.com486.com Select a product
that is struggling in the market todayfor
example, dial-up Internet companies, PDAs or
sport utility vehiclesand a particular target
audience.Conduct a promotions opportunity
analysis to determine what promotional
opportunities exist for the chosen company, who
the target audience is, and their
characteristics. Include the following A
communication market analysis that will determine
who the primary competitors are, justify selected
target markets, identify target customers, and
determine how to position the product within the
minds of the target market The marketing
communications for the chosen product with a list
of communication objectives is shown in Figure
4.4
6
COM 486Course Real Knowledge / com486.com
COM 486 Week 4 Individual Assignment Movie
Promotion and Advertising (UOP) For more course
tutorials visit www.com486.com You work for a
large movie studio and your job is to promote and
advertise a new movie.Choose the type of movie
and the target audience the studio hopes to
attract.Write a 1,400- to 1,750-word proposal
for your plan to promote and advertise this new
movie and how you will integrate marketing
communications. Answer the followingHow do you
plan to integrate technology into integrated
message materials? For example, fast food
restaurants, malls, websites, cell phones
7
COM 486Course Real Knowledge / com486.com
COM 486 Week 5 Assignment Integrated Marketing
Communications Campaign (UOP) For more course
tutorials visit www.com486.com Resource
BadermanIsland Virtual OrganizationRefer to
Baderman Island Virtual Organization and the
catering, conference, or hotel business component
that you used for the Week Two Learning Team
assignments. Follow the steps outlined below to
create a marketing communications campaign for
your selected industry onBadermanIsland.Write a
3,500- to 4,200-word paper outlining your
marketing communications campaign. Include the
following sectionsExecutive summary of no more
than 350 wordsResearch of
8
COM 486Course Real Knowledge / com486.com
COM 486 Week 5 Assignment Integrated Marketing
Communications Campaign (UOP) For more course
tutorials visit www.com486.com Resource
BadermanIsland Virtual OrganizationRefer to
Baderman Island Virtual Organization and the
catering, conference, or hotel business component
that you used for the Week Two Learning Team
assignments. Follow the steps outlined below to
create a marketing communications campaign for
your selected industry onBadermanIsland.Write a
3,500- to 4,200-word paper outlining your
marketing communications campaign. Include the
following sectionsExecutive summary of no more
than 350 wordsResearch of
9
COM 486Course Real Knowledge / com486.com
The Best way to predict the Future is to create
it.....To Best way....
www.com486.com
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