COM 486 Course Career Path Begins com486dotcom

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COM 486 Course Career Path Begins /com486dotcom
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COM 486 Course Career Path Begins /com486dotcom

• COM 486 Entire Course (UOP)

• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics (UOP)

• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics
• COM 486 Week 2 Assignment Message Map
  Presentation
• COM 486 Week 3 Assignment Marketing
  Communications Plan
• COM 486 Week 4 Individual Assignment Movie
  Promotion and Advertising
• COM 486 Week 5 Assignment Integrated Marketing
  Communications Campaign

• a 1,050- to 1,400-word paper that compares two
  competitors that produce at least two different
  products or services for example, Nike and
  Adidas. Describe the strategies that each brand
  uses to differentiate its products or services
  from its competitor using integrated marketing
  communications and Customer Message Management.

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COM 486 Course Career Path Begins /com486dotcom

• COM 486 Week 2 Assignment Message Map
  Presentation (UOP)

• COM 486 Week 3 Assignment Marketing
  Communications Plan (UOP)

• Choose either the catering, conference, or hotel
  businesses on Baderman Island.
• Identify and explain the essential elements of a
  Message Map based on the template provided in
  Figure 43, CMM Message Map, of your text,
  Customer Message Management. Address the four
  principles of Customer Message Management covered
  in Figure 41 of the Customer Message Management.

• Select a product that is struggling in the market
  todayfor example, dial-up Internet companies,
  PDAs or sport utility vehiclesand a particular
  target audience.Conduct a promotions opportunity
  analysis to determine what promotional
  opportunities exist for the chosen company, who
  the target audience is, and their characteristics.

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COM 486 Course Career Path Begins /com486dotcom

• COM 486 Week 4 Individual Assignment Movie
  Promotion and Advertising (UOP)

• COM 486 Week 5 Assignment Integrated Marketing
  Communications

• You work for a large movie studio and your job is
  to promote and advertise a new movie.Choose the
  type of movie and the target audience the studio
  hopes to attract.Write a 1,400- to 1,750-word
  proposal for your plan to promote and advertise
  this new movie and how you will integrate
  marketing communications.

• Resource BadermanIsland Virtual
  OrganizationRefer to Baderman Island Virtual
  Organization and the catering, conference, or
  hotel business component that you used for the
  Week Two Learning Team assignments. Follow the
  steps outlined below to create a marketing
  communications campaign for your selected
  industry onBadermanIsland.

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COM 486 Course Career Path Begins /com486dotcom
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