COM 486 Innovative Educator/com486.com

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COM 486 Innovative Educator/com486.com
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COM 486 Innovative Educator

• COM 486 Entire Course (UOP)
• For more course tutorials visit
•  
• www.com486.com
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• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics
• COM 486 Week 2 Assignment Message Map
  Presentation
• COM 486 Week 3 Assignment Marketing
  Communications Plan
• COM 486 Week 4 Individual Assignment Movie
  Promotion and Advertising
• COM 486 Week 5 Assignment Integrated Marketing
  Communications Campaign
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COM 486 Innovative Educator

• COM 486 Week 1 Individual Assignment IMC and CMM
  Basics (UOP)
• For more course tutorials visit
•  
• www.com486.com
•  
•  
• Write a 1,050- to 1,400-word paper that compares
  two competitors that produce at least two
  different products or services for example, Nike
  and Adidas. Describe the strategies that each
  brand uses to differentiate its products or
  services from its competitor using integrated
  marketing communications and Customer Message
  Management. Your paper must also address the
  following pointsHow can these companies
  maintain a positive corporate image?What changes
  would you recommend to further enhance their
  corporate image?Format your paper consistent
  with APA guidelines
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COM 486 Innovative Educator

• COM 486 Week 2 Assignment Message Map
  Presentation (UOP)
• For more course tutorials visit
•  
• www.com486.com
•  
• Choose either the catering, conference, or hotel
  businesses on Baderman Island.
• Identify and explain the essential elements of a
  Message Map based on the template provided in
  Figure 43, CMM Message Map, of your text,
  Customer Message Management. Address the four
  principles of Customer Message Management covered
  in Figure 41 of the Customer Message
  Management.Present your Message Map based on
  the Learning Teams selection of the catering,
  conference, or hotel businesses on Baderman
  Island. Your presentation must include 8 to 10
  slides in Microsoft PowerPoint, including an
  introduction slide, concluding slide, and
  detailed speaker notes.
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COM 486 Innovative Educator

• COM 486 Week 3 Assignment Marketing
  Communications Plan (UOP)
• For more course tutorials visit
•  
• www.com486.com
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•  
• Select a product that is struggling in the market
  todayfor example, dial-up Internet companies,
  PDAs or sport utility vehiclesand a particular
  target audience.Conduct a promotions opportunity
  analysis to determine what promotional
  opportunities exist for the chosen company, who
  the target audience is, and their
  characteristics. Include the following A
  communication market analysis that will determine
  who the primary competitors are, justify selected
  target markets, identify target customers, and
  determine how to position the product within the
  minds of the target market .

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COM 486 Innovative Educator

• COM 486 Week 4 Individual Assignment Movie
  Promotion and Advertising (UOP)
• For more course tutorials visit
•  
• www.com486.com
•  
• You work for a large movie studio and your job is
  to promote and advertise a new movie.Choose the
  type of movie and the target audience the studio
  hopes to attract.Write a 1,400- to 1,750-word
  proposal for your plan to promote and advertise
  this new movie and how you will integrate
  marketing communications. Answer the
  followingHow do you plan to integrate
  technology into integrated message materials? For
  example, fast food restaurants, malls, websites,
  cell phones, or other companies and media.What
  factors might influence your messages effect,
  such as differentiating your movie from other
  movies and other forms of entertainment?

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COM 486 Innovative Educator

• COM 486 Week 5 Assignment Integrated Marketing
  Communications Campaign (UOP)
• For more course tutorials visit
•  
• www.com486.com
•  
•  
• Resource BadermanIsland Virtual
  OrganizationRefer to Baderman Island Virtual
  Organization and the catering, conference, or
  hotel business component that you used for the
  Week Two Learning Team assignments. Follow the
  steps outlined below to create a marketing
  communications campaign for your selected
  industry onBadermanIsland.Write a 3,500- to
  4,200-word paper outlining your marketing
  communications campaign. Include the following
  sectionsExecutive summary of no more than 350
  wordsResearch of approximately 1,050 words

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COM 486 Innovative Educator