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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Entire Course And Final Guide
MKT 438 Entire Course And Final Guide
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Entire Course
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438
Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2
Team Assignment Public Relations Campaign
Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2
DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week 3
Individual Assignment Functions of Public
Relation Paper MKT 438 Week 3 Team Assignment
Public Relations Campaign Strategy Paper
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Final Exam Guide
Complete the Final Examination. 1. The
objective of public relations is to sell 2.
The R-A-C-E approach to defining public
relations includes the following components 3.
The job of public relations professional
is very much that of an interpreter, where he
interprets
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 1 DQ 1
Should a company be concerned with public
opinion? Why or why not?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 1 DQ 2
Which PR communication tool do you feel is the
most effective? Why?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 1 DQ 3
What role does PR play in your organization?
Explain your answer.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers)
This Tutorial contains 2 Papers Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper Explain your personal definition
of PR and definitions from three different
sources, such as the Public Relations Society
of America, textbooks, and so forth. Compare and
contrast these definitions in your paper. Explain
why you think there are so many different
definitions of PR.
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MKT 438 Week 2 DQ 1
What are some positive and negative aspects of
publicity?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 2 DQ 2
At what stage of the PR campaign should
evaluation occur? Explain your answer. What are
three types of evaluation techniques used in PR?
What are examples of each?
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MKT 438 Week 2 DQ 3
How would PR research impact a PR team? Give an
example.  
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers)
This Tutorial contains 2 Papers MKT 438 WEEK 2
Public Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet After reading the case study BPs Loose
Lips Sink Credibility Ship (Chapter 1), please
answer the following questions in a Word
document. How would you assess BPs response to
the Gulf of Mexico oil spill? (Answer should be
90 to 175 words in length) How could BP have
prevented the damage done by its CEO
spokesperson? (Answer should be 90 to 175 words
in length.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines)
Part I Public Relations Campaign MKT 438 WEEK
2 Resources The Practice of Public Relations
textbook, University Library, Internet. Select a
PR scenario from the following list An
organization wants to position itself as a leader
in embracing diversity in the workplace An
organization is experiencing security issues
associated with operating on the Internet An
organization is moving one of its manufacturing
facilities to another country to maximize labor
cost reductions An organization wants to create
awareness of its efforts in sustainability,
recycling and reusability. Select an industry
that operates in your selected scenario. A home
health care provider
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MKT 438 Week 3 DQ 1
What PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 3 DQ 2
What is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 3 DQ 3
How critical is the internal communications
process in PR? Explain.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers)
This Tutorial contains 2 Papers MKT 438 WEEK 3
Organizational and Societal Functions of Public
Relations Paper Resources The Practice of
Public Relations textbook, University Library,
Internet Select an organization with which you
are familiar, and identify an issue within that
organization that would have both organizational
(internal) and societal (external)
implications. Part I Prepare a 7- to 10-slide
PowerPoint presentation in which the following is
addressed Explain the organizational and
societal functions of PR. Compare and contrast
the organizational and societal implications in
the issue you have chosen.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
MKT 438 WEEK 3 Part II Public Relations Campaign
Resources The Practice of Public Relations,
textbook, University Library, Internet Write a
700- to 1,050-word paper in which you recommend
strategies to build media relations and generate
publicity for the organization selected in
Learning Team Meeting One. Address the following
in your Strategy Paper List objectives for the
Public Relations Campaign. Identify the risks in
the strategy and discuss what the Public
Relations team can do to minimize them. Write a
media release and create a media distribution
list for the media release. Develop a tactical
plan utilizing at least five of the following
public relations tools and identify which tool(s)
will be used to communicate to which publics and
why. This section can be submitted as a chart
within the paper.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 4 DQ 1
Why is it important to integrate anticipated
crisis responses in an organization's proactive
PR planning?
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MKT 438 Week 4 DQ 2
What potential effects can a crisis have on an
organization? Explain your answer.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 4 DQ 3
Read the case on the Exxon Valdex. What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis
Resource The Practice of Public Relations Select
one of the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2 Exxon Corporations Bad Good
Friday, Ch. 5 The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoaxer, Ch. 19 Write a 1,050-
to 1,400-word case study analysis in which
youevaluate the effectiveness of communication
between an organization and its publics.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 5 DQ 1
How has technology impacted the dissemination of
information to global publics?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 5 DQ 2
How can the power of PR influence and change your
point of view? Is this ethical?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 5 DQ 3
How has globalization, technology, and diversity
affected PR in the past five years?
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary
MKT 438 WEEK 5 Managing a Crisis Simulation
Resources Managing a Crisis Using Public
Relations simulation Complete the simulation.
Write a 1,050- to 1,400-word summary answering
the following questions What does proactive
planning mean? What feedback mechanism should
public relations develop in this situation? What
is an ineffectual way of deploying this plan?
Provide two examples of what not to do in this
situation.
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MKT 438 Slingshot Academy / mkt438tutor.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines)
Resources The Practice of Public Relations,
textbook, University Library, Internet Part I
Write a 700- to 1,050-word paper that will
include the following elements in your Public
Relations Campaign An analysis of the
relationship between the Public Relations
Campaign and marketing within the integrated
marketing communications program of the
organization A crisis management planIdentify a
potential crisis related to the public relations
campaign and outline a plan to address the
crisis. Include a proactive plan and a plan if it
is necessary to react to a crisis. An analysis of
the impact of technology and globalization on the
implementation of the plan. A discussion of
legal
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MKT 438 Slingshot Academy / mkt438tutor.com
Education is everything - education is your
power, education is your way in life for whatever
you
More Tutorials
Visit Now
www.mkt438tutor.com