MKT 438 Slingshot Academy / mkt438tutor.com

1
MKT 438 Slingshot Academy / mkt438tutor.com
For More Tutorials
www.mkt438tutor.com
2
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Entire Course And Final Guide

• MKT 438 Entire Course

• MKT 438 Entire Course And Final Guide

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper
• MKT 438 Week 2 DQ 1
• MKT 438 Week 2 DQ 2
• MKT 438 Week 2 DQ 3

3
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Final Exam Guide

• MKT 438 Week 1 DQ 1

• Complete the Final Examination.
• 1. The objective of public relations is
  to sell
• 2. The R-A-C-E approach to defining
  public relations includes the following
  components
• 3. The job of public relations
  professional is very much that of an
  interpreter, where he interprets

• Should a company be concerned with public
  opinion? Why or why not?

4
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 1 DQ 2

•  
• MKT 438 Week 1 DQ 3

• Which PR communication tool do you feel is the
  most effective? Why?

• What role does PR play in your organization?
  Explain your answer.

5
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)

• MKT 438 Week 2 DQ 1

• This Tutorial contains 2 Papers
• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper
• Explain your personal definition of PR and
  definitions from three
• different sources, such as the Public Relations
  Society of
• America, textbooks, and so forth.

• What are some positive and negative aspects of
  publicity?

6
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 2 DQ 2

• MKT 438 Week 2 DQ 3

• At what stage of the PR campaign should
  evaluation occur? Explain your answer. What are
  three types of evaluation techniques used in PR?
  What are examples of each?

• How would PR research impact a PR team? Give an
  example.

7
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)

• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)

•  This Tutorial contains 2 Papers
• MKT 438 WEEK 2 Public Relations Case Study
• MKT 438 WEEK 2 Public Relations Case Study
  Resource The Practice of Public Relations
  textbook, University Library, Internet
• After reading the case study BPs Loose Lips
  Sink Credibility Ship (Chapter 1), please answer
  the following questions in a Word document.

• Part I Public Relations Campaign MKT 438 WEEK 2
• Resources The Practice of Public Relations
  textbook, University Library, Internet.
• Select a PR scenario from the following list
• An organization wants to position itself as a
  leader in embracing diversity in the workplace
• An organization is experiencing security issues
  associated with operating on the Internet

8
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 3 DQ 1

• MKT 438 Week 3 DQ 2

• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

9
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 3 DQ 3

• MKT 438 Week 3 Individual Assignment
  Organizational and Societal Functions of Public
  Relations Paper (2 Papers)

• How critical is the internal communications
  process in PR? Explain.

• This Tutorial contains 2 Papers
• MKT 438 WEEK 3 Organizational and Societal
  Functions of Public Relations Paper
• Resources The Practice of Public Relations
  textbook, University Library, Internet
• Select an organization with which you are
  familiar, and identify an issue within that
  organization that would have both organizational
  (internal) and societal (external) implications.

10
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 3 Team Assignment Part II Public
  Relations Campaign Resources (Delta Airlines)

• MKT 438 Week 4 DQ 1

• MKT 438 WEEK 3 Part II Public Relations Campaign
  Resources The Practice of Public Relations,
  textbook, University Library, Internet
• Write a 700- to 1,050-word paper in which you
  recommend strategies to build media relations and
  generate publicity for the organization selected
  in Learning Team Meeting One. Address the
  following in your Strategy Paper

• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

11
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 4 DQ 2

• MKT 438 Week 4 DQ 3

• What potential effects can a crisis have on an
  organization? Explain your answer.

• Read the case on the Exxon Valdex. What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

12
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis

• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5
• The Katrina Kalamity, Ch. 13
• Wendys Fingers a Hoaxer, Ch. 19

• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

13
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 5 DQ 1

• MKT 438 Week 5 DQ 2

• How has technology impacted the dissemination of
  information to global publics?

• How can the power of PR influence and change your
  point of view? Is this ethical?

14
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 5 DQ 3

• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary

• How has globalization, technology, and diversity
  affected PR in the past five years?

• MKT 438 WEEK 5 Managing a Crisis Simulation
• Resources Managing a Crisis Using Public
  Relations simulation
• Complete the simulation.
• Write a 1,050- to 1,400-word summary answering
  the following questions
• What does proactive planning mean?

15
MKT 438 Slingshot Academy / mkt438tutor.com

• MKT 438 Week 5 Team Assignment Final Public
  Relations Campaign (Delta Airlines)

• Resources The Practice of Public Relations,
  textbook, University Library, Internet
• Part I Write a 700- to 1,050-word paper that
  will include the following elements in your
  Public Relations Campaign
• An analysis of the relationship between the
  Public Relations Campaign and marketing within
  the integrated marketing communications program
  of the organization

16
MKT 438 Slingshot Academy / mkt438tutor.com
For More Tutorials
www.mkt438tutor.com