MKT 575 Seek Your Dream /uophelp.com

1
MKT 575 Seek Your Dream/Uophelp.Com
For More Course Tutorials Visit Www.Uophelp.Com
2
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 All Assignments Final Guide For more
course tutorials visit www.uophelp.com       MKT
575 Week 1 Business Environmental Analysis
(StarBucks) MKT 575 Week 1 DQs MKT 575 Week 2
Industry and Competitive Analysis MKT 575 Week 3
Target Market Analysis (StarBucks) MKT 575 Week 4
Product Offering and Branding Plan MKT 575 Week 4
DQs MKT 575 Week 5 Marketing Communications
Presentation (StarBucks)
3
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Final Exam Guide (New) For more course
tutorials visit www.uophelp.com       1. In the
_____ step of the new-product development
process, a marketing manager evaluates how well
the idea fits with the company's objectives.
commercialization development screening
idea generation
4
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 1 Business Environmental Analysis
(StarBucks) For more course tutorials
visit www.uophelp.com       MKT 575 Week 1
Business Environmental Analysis
- Instructions Conduct a thorough business
environmental analysis, using your own
organization or company, or one of your
choosing, Analyze your findings in a 1,050-word
report. Include in your analysis Review and
discuss any social, competitive, technological,
economic, political and legal/regulatory
influences and how they might affect your
company's marketing plans in the future, as well
as any ethical issues which might occur in the
industry Synthesize any recent changes in the
market, including shifts in market share, players
in the market, competition and leadership.
5
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 1 DQs For more course tutorials
visit www.uophelp.com     MKT 575 Week 1 DQ 1
How do vision, mission, and goals differ? How do
each of these relate to the development of a
marketing strategy?   MKT 575 Week 1 DQ 2
Discuss the factors involved in reviewing the
competition. Should you remain industry-focused
or should you remain product-focused? Why? Use an
example in your discussion.
6
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 2 Industry and Competitive Analysis
For more course tutorials visit www.uophelp.com  
    MKT 575 Week 2 Industry and Competitive
Analysis - Instructions Your learning team has
been hired to consult with a U.S.-based major
consumer company as they launch a new product in
their industry. Your aim throughout this
course-long project will be to develop a
marketing plan for your client to gain and
maintain a competitive advantage in their
industry, and create value for their target
market. Create a new product or service to be
offered by a company (either an existing firm or
a start-up company) in one of the following
industries
7
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 3 Target Market Analysis (StarBucks)
For more course tutorials visit www.uophelp.com  
    MKT 575 Week 3 Target Market Analysis
- Instructions Prepare an analysis of your
target market, and how you will position and
differentiate your product offering for that
target market, using your own organization or
company, or one of your choosing. Synthesize your
findings in a 1,400-word analysis. Include in
your analysis Identify the segmentation
factors (demographic, psychographic, geographic,
and behavioral characteristics) .
8
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 4 DQs For more course tutorials
visit www.uophelp.com     MKT 575 Week 4 DQ
1   Discuss the decisions necessary to developing
a distribution strategy. What are the major types
of channels? Provide an example of each type of
channel. MKT 575 Week 4DQ 2   How are channel
strategies evaluated? Why would channel
strategies need adjustment? Provide examples  
9
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 4 Product Offering and Branding
Plan For more course tutorials visit www.uophelp.c
om      MKT 575 Week 4 Product Offering and
Branding Plan - Instructions Develop a
2,100-word product offering and branding plan
using the industry and competitive analysis you
completed for your client in Week 2 as a basis.
Include the following Detail the target market
profiles, key buying behaviors, and decision
motivators for your consumer. Explain in detail
your new product/service offering, based on the
target market needs, including features and
benefits, its differentiating characteristics
from competitive or substitute products,
packaging and labeling, and warranties and
guarantees.
10
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 5 Marketing Communications
Presentation (StarBucks) For more course
tutorials visit www.uophelp.com       MKT 575
Week 5 Marketing Communications Presentation
- Instructions Prepare a 10- to 15-slide
Microsoft PowerPoint marketing communications
presentation with detailed speaker notes using
your own organization or company, or one of your
choosing. For each section of your marketing
communications plan. Include information on your
introductory strategies as well as how those
strategies will change over the course of the
Product Life Cycle (PLC). Include in your
presentation the following
11
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 575 Seek Your Dream/Uophelp.Com
MKT 575 Week 6 Marketing Plan Presentation For
more course tutorials visit www.uophelp.com      
MKT 575 Week 6 Marketing Plan Presentation
- Instructions Create a 15- to 20-slide
Microsoft PowerPoint presentation for your
client to explain the marketing plan and strategy
you have developed over the course of this class.
In addition to slides, you may also incorporate
other elements into your presentation that may be
useful for your client (demonstrations, videos,
print ads, etc.). Include detailed speaker notes
in your presentation. Include the following key
components from your Marketing Plan (some of
these are from your previous papers other
elements are new for this week) Include an
executive summary.
12
MKT 575 Seek Your Dream/Uophelp.Com
For More Course Tutorials Visit Www.Uophelp.Com