8 Obsolete SEO Techniques.

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8 Old School and Obsolete SEO Techniques that are
Not Used These Days

• Presented By - Manoj Karmakar

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Keywords before Clicks

• In previous days people use multiple keywords in
  a title and descriptions like'
• TitleWeb Design Website Design Logo Design
• Description website design Kolkata, logo design
  service, unique website design service.
• Now this is not more effective for search engine
  and users. Search engine looks as spam. Title
  need to be more catchy and more descriptive which
  may draw the attention of users as well as search
  engine.

3
Heavy use of Anchor Text on Internal Links

• In previous days, people use anchor text on
  internal links but now search engine thinks it as
  inappropriate and spammy techniques.
• If these internal link is in the navigation or in
  the footer or in the sidebar and has relevant,
  good quality content and high usability then it
  is good for a site other than search engine think
  as spammy.

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Pages for Every Keyword Variant

• In previous days same types of keywords use to
  create a page like
• hand carved pipes, unique hand carved pipes,
  wooden hand carve pipes etc.
• After the Hummingbird update so experts suggest
  using all keyword on the same page with unique
  and more descriptive content.

5
Paid Links

• In previous day people buy links to rank their
  site in SE. After the Google update, this SE
  thinks it as spam and thus penalize it. Paid
  directory, forum links, paid article links, paid
  private blog links are no more countable for SE.

6
Multiple Microsites, Separate Domains for the
Same Audience

• Previously people use to create a website with
  multiple keyword name. Like,
• wooden-pipes.co
• hand-carved-pipes.com
• unique-wooden-pipes.net
• In this way, people target same people from
  different websites or microsites. In this way
  people no one sites benefiting other sites. On
  the other way, SE sees the same kind of content
  for different sites.
• It will be best if people use all keywords with
  good quality content. In this way, domain
  authority will be good.

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Exact and Partial Keyword Match Domain Names in
General

• 15-20 years ago people use to create their
  website with the keyword like hand-carved-pipes.co
  m or wooden-hand-carved-pipes.com. This kind of
  sites don't sound like a real brand and don't get
  the attention of users.

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Using CPC or Adwords' "Competition" to Determine
the Difficulty of Ranking in Organic or Non-Paid
Results

• A lot of people use to select the keyword on
  basis of Adword competition. like,
• CPC competition KW difficulty
• hand carve pipes 4.8 medium 42
• unique wooden pipes 6.3 medium 58
• Generally KW rank depends on content site page
  authority score and lot of metrics.

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Unfocused, Non-Strategic "Linkbait"

• In the old SEO techniques, people invest their
  time in unfocused and non-strategic linkbait
  techniques. "Here are seven actors who one time
  wore too little clothing." instead of "Here's the
  popularity of pipes, cigarettes, electronic
  cigarettes, and cigars in the U.S. from 1950 to
  today." The main thing is content marketing
  should be more descriptive, more focused and more
  attractive and unique for users and SE.

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Thank You