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MKT 578 Course Extraordinary Success
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MKT 578 Course Extraordinary Success
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• MKT 578 Entire Course (UOP)

• MKT 578 Week 2 Public Relations Problem Framing
  Paper (UOP)

• MKT 578 Week 2 Public Relations Problem Framing
  Paper
• MKT 578 Week 3 Learning Team Reflection
• MKT 578 Week 3 Public Relations Stakeholders
  Paper
• MKT 578 Week 4 Learning Team Reflection
• MKT 578 Week 4 Assignment Ethical and Legal
  Issues Paper
• MKT 578 Week 5 Project Public Relations Planning
  Paper
• MKT 578 Week 6 Learning Team Project Public
  Relations Plan PAPER

• Resource University of Phoenix Material Public
  Relations Learning Team ProjectWrite a paper
  between 1,050 and 1,400 words in which you
  describe your approved organization and a problem
  or opportunity currently confronting it.Discuss
  the role that public relations appears to play
  within your selected organization, as well as its
  importance in the organizations overall
  promotional mix.

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MKT 578 Course Extraordinary Success
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• MKT 578 Week 3 Learning Team Reflection (UOP)

• MKT 578 Week 3 Public Relations Stakeholders
  Paper (UOP)

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.Prepare a
  350- to 700-word paper detailing the findings of
  your discussion.

• Resource Week Two Problem Framing PaperUse the
  public relations campaign that is the subject of
  the Learning Team project introduced in Week Two
  as a reference.Write a paper of 1.050 to 1,400
  words describing in detail the full, specific
  array of internal and external stakeholders
  (publics) affected by the campaign.

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MKT 578 Course Extraordinary Success
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• MKT 578 Week 4 Assignment Ethical and Legal
  Issues Paper (UOP)

• MKT 578 Week 4 Learning Team Reflection (UOP)

• Resources The Practice of Public RelationsUse
  available outside research sources from the
  library and the web to select a company,
  organization, or government entity that has had
  to use public relations to address a serious
  problem or crisisthat emerged unexpectedly. The
  events described should have occurred within the
  past 10 years.Identify two public relations
  messages and two public relations practices that
  were used to address the crisis.

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.Prepare a
  350- to 700-word paper detailing the findings of
  your discussion

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MKT 578 Course Extraordinary Success
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• MKT 578 Week 5 Project Public Relations Planning
  Paper (UOP)

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan PAPER (UOP)

• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing PaperWrite a paper of 2,100 and 2,450
  words describing your proposed public relations
  plan based on the organizational scenario
  described in the Week Two Problem Framing
  Paper.The Public Relations Planning Paper should
  include the followingThe objectives that the
  public relations campaign is expected to
  achieveThe organizations internal and external
  publics

• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning Paper

6
MKT 578 Course Extraordinary Success
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• MKT 578 Week 6 Learning Team Project Public
  Relations Plan Powerpoint (UOP)

• Resources University of Phoenix Material Public
  Relations Learning Team Project Week Two Problem
  Framing Paper Week Three Public Relations
  Stakeholders Paper Week Five Public Relations
  Planning Paper

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MKT 578 Course Extraordinary Success
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