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MKT 438 Course Extraordinary Success
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MKT 438 Course Extraordinary Success
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• MGT 431 Entire Course

• MGT 431 Week 1 Discussion Question 1

• MGT 431 Week 1 Discussion Question 1 (UOP Course)
• MGT 431 Week 1 Discussion Question 2 (UOP Course)
• MGT 431 Week 1 Discussion Question 3 (UOP Course)
• MGT 431 Week 1 Discussion Question 4 (UOP Course)
• MGT 431 Week 1 Discussion Question 5 (UOP Course)
• MGT 431 Week 1 Individual Assignment HR Roles and
  Responsibilities (UOP Course)
• MGT 431 Week 2 Discussion Question 1 (UOP Course)

• What is the new strategic role of human resources
  (HR)? How does this role affect you in your
  current position? Is this effect positive or
  negative? Why?

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MKT 438 Course Extraordinary Success
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• MKT 438 Entire Course

• MKT 438 Final Exam Guide

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)
• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)

• Complete the Final Examination.
• 1. The objective of public relations is
  to sell
• 2. The R-A-C-E approach to defining
  public relations includes the following
  components
• The job of public relations professional is
  very much that of an interpreter, where he
  interprets
• 4. Which of the following trends
  contributed to the evolution of public relations
  in the United States?
• 5. Public relations goals must be defined
  by

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• MKT 438 Week 1 DQ 1 (UOP Course)

• MKT 438 Week 1 DQ 2

• Should a company be concerned with public
  opinion? Why or why not?

• Which PR communication tool do you feel is the
  most effective? Why?

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• MKT 438 Week 1 DQ 3

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper

• What role does PR play in your organization?
  Explain your answer.

• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper
• Explain your personal definition of PR and
  definitions from three
• different sources, such as the Public Relations
  Society of America, textbooks, and so forth.
• Compare and contrast these definitions in your
  paper.

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• MKT 438 Week 2 DQ 1

• MKT 438 Week 2 DQ 2

• What are some positive and negative aspects of
  publicity?

• At what stage of the PR campaign should
  evaluation occur? Explain your answer. What are
  three types of evaluation techniques used in PR?
  What are examples of each?

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• MKT 438 Week 2 DQ 3

• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)

• How would PR research impact a PR team? Give an
  example.

• MKT 438 WEEK 2 Public Relations Case Study
• MKT 438 WEEK 2 Public Relations Case Study
  Resource The Practice of Public Relations
  textbook, University Library, Internet
• After reading the case study BPs Loose Lips
  Sink Credibility Ship (Chapter 1), please answer
  the following questions in a Word document.

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• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper

• MKT 438 Week 3 DQ 1

• Resources University Library, Internet, and the
  Virtual
• Organizations can be found on the student website
  at
• http//ecampus.phoenix.edu
• Select a PR scenario from the following list
• An organization is planning to introduce a new
  product or
• service in another country.

• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

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• MKT 438 Week 3 DQ 2

• MKT 438 Week 3 DQ 3

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

• How critical is the internal communications
  process in PR? Explain.

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• MKT 438 Week 3 Individual Assignment Functions of
  Public Relation Paper

• MKT 438 Week 3 Individual Assignment
  Organizational and Societal Functions of Public
  Relations Paper (2 Papers)

• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an
• issue within that organization that would have
  both organizational
• and societal implications.

• MKT 438 WEEK 3 Organizational and Societal
  Functions of Public Relations Paper
• Resources The Practice of Public Relations
  textbook, University Library, Internet
• Select an organization with which you are
  familiar, and identify an issue within that
  organization that would have both organizational
  (internal) and societal (external) implications.
• Part I Prepare a 7- to 10-slide PowerPoint
  presentation in which the following is addressed
  
• Explain the organizational and societal functions
  of PR.

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• MKT 438 Week 3 Team Assignment Part II Public
  Relations Campaign Resources (Delta Airlines)

• MKT 438 Week 3 Team Assignment Public Relations
  Campaign Strategy Paper

• MKT 438 WEEK 3 Part II Public Relations Campaign
  Resources The Practice of Public Relations,
  textbook, University Library, Internet
• Write a 700- to 1,050-word paper in which you
  recommend strategies to build media relations and
  generate publicity for the organization selected
  in Learning Team Meeting One. Address the
  following in your Strategy Paper
• List objectives for the Public Relations
  Campaign.

• Resources University Library, Internet
• Write a 1,250- to 2,000-word paper in which you
  recommend
• strategies to build media relations and generate
  publicity for the
• organization selected in Learning Team Meeting
  One. Address the
• following in your Strategy Paper

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• MKT 438 Week 4 DQ 1

• MKT 438 Week 4 DQ 2

• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

• What potential effects can a crisis have on an
  organization? Explain your answer.

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• MKT 438 Week 4 DQ 3

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis

• Read the case on the Exxon Valdex. What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5
• The Katrina Kalamity, Ch. 13

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• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

• MKT 438 Week 4 Team Assignment Public Relation
  Campaign Progress Report Presentation

• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

• Resources University Library, Internet
• Prepare a 5- to 7-minute oral Progress Report
  Presentation
• accompanied by 8 to 10 Microsoft PowerPoint
  slides illustrating
• the work completed on your PR Campaign up to this
  point.

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• MKT 438 Week 5 DQ 1

• MKT 438 Week 5 DQ 2

• How has technology impacted the dissemination of
  information to global publics?

• How can the power of PR influence and change your
  point of view? Is this ethical?

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• MKT 438 Week 5 DQ 3

• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary (UOP Course)

• How has globalization, technology, and diversity
  affected PR in the past five years?

• MKT 438 WEEK 5 Managing a Crisis Simulation
• Resources Managing a Crisis Using Public
  Relations simulation
• Complete the simulation.
• Write a 1,050- to 1,400-word summary answering
  the following questions

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• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary

• MKT 438 Week 5 Team Assignment Final Paper and
  Presentation

• Resources the simulation Managing a Crisis Using
  PR located on
• the student website.
• Complete the simulation.
• Write a 600- to 900-word summary answering the
  following
• questions

• Resources University Library, Internet
• Prepare 15 to 17 Microsoft PowerPoint slides
  with speaker notes
• illustrating the strategy and tactics of your PR
  Campaign.
• Write a 3,750- to 4,500-word paper integrating
  revised versions of
• your previous Learning Team Assignments. Include
  the following
• elements in your PR Campaign

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