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MKT 447 Course Extraordinary Success
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MKT 447 Course Extraordinary Success
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• MKT 447 Entire Course (UOP Course)

• MKT 447 Final Exam Guide (UOP Course)

• MKT 447 Week 1 Individual Advertising Past and
  Present Paper (UOP Course)
• MKT 447 Week 1 DQ 1 (UOP Course)
• MKT 447 Week 1 DQ 2 (UOP Course)
• MKT 447 Week 2 Learning Team Advertising Plan and
  Creative Brief (UOP Course)
• MKT 447 Week 2 DQ 1 (UOP Course)
• MKT 447 Week 2 DQ 2 (UOP Course)

• Multiple Choice Choose the correct response for
  the following questions.
• 1. As a consumer you are exposed to hundreds and
  maybe even thousands of commercial messages every
  day. These messages may appear in the mass
  media, as even sponsorships, telemarketing calls,
  or even as e-mails. The correct term for all
  these commercial messages is
• 2. Which of the following is the best example of
  a tangible good?

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MKT 447 Course Extraordinary Success
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• MKT 447 Week 1 DQ 1 and DQ 2

• MKT 447 Week 1 Individual Advertising Past and Pre

• What is advertising? How does it differ from
  marketing? How does your company, or a company
  that you are familiar with, use advertising?
  Provide an example.-
• How does advertising to consumers differ from
  advertising to businesses? Why? How might they be
  the same?

• Advertising Past and Present Paper Resources
  Internet, University Library
• Select a print advertisement from before 1970 for
  a product or service that is still in existence.
• Locate a current advertisement for the same
  product or service.

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MKT 447 Course Extraordinary Success
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• MKT 447 Week 2 DQ 1 and DQ 2

• MKT 447 Week 2 Learning Team Advertising Plan and

• What is perception? Why does each consumer see a
  product differently? How does this affect the
  consumer decision-making process?
• Why is market segmentation important? How does
  market segmentation differ for consumer and
  business markets? How does it affect the
  marketing mix?

• Advertising Plan and Creative Brief Your
  Learning Team has been selected as the ad agency
  for Baderman Island, a fictitious company located
  in the list of Virtual Organizations.Resources
  Virtual Organization found on student website,
  Internet, University Library
• Select one of the following target markets for
  Baderman Island

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MKT 447 Course Extraordinary Success
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• MKT 447 Week 3 DQ 1 and DQ 2

• MKT 447 Week 3 Individual Effective Advertising Pl

• What is the role of emotional appeal with
  effective advertising? Would you consider humor
  to be an important element for effective
  advertisements? Why or why not? In what
  circumstances might humor not be appropriate?
• What are the keys to creating effective copy and
  design for advertisements? What components does a
  campaign need to break through the advertising
  clutter? How might we grab the attention of the
  consumer?

• Effective Advertising Planning and Implementation
  Paper Resources Internet, University
  LibrarySelect a product with which you are
  familiar.Obtain faculty approval for your
  selected product.Research the company for the
  campaign that supports that product.

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MKT 447 Course Extraordinary Success
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• MKT 447 Week 4 DQ 1 and DQ 2

• MKT 447 Week 4 Learning Team Advertising

• What is media strategy? Why should your media
  strategy mirror your marketing strategy? How
  does your target market's media consumption
  affect the strategy?
• What are the pros and cons of various media
  selections? What are the advantages of using
  multimedia placements?

• Advertising, Creative, and Media Strategies Paper
  Resources Advertising Plan and Creative Brief
  assignment from Week Two, Internet, and
  University Library.
• Select the advertising objectives developed in
  the Advertising Plan and Creative Brief
  assignment.

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• MKT 447 Week 5 Individual Future Trends in Adverti

• MKT 447 Week 5 Learning Team Final Advertising Cam

• Future Trends in Advertising Paper Resources
  University Library, Internet
• Write a 1,400- to 1,750-word paper in which you
  identify a minimum of three key trends that might
  affect advertising in the future for example,
  regulatory, Internet and interactive media,
  globalization, innovation, and so forth.

• Final Advertising Campaign Presentation
  Resources Advertising, Creative, and Media
  Strategies Paper, Internet, University
  LibraryPrepare a 15- to 20-minute Microsoft
  PowerPoint presentation, with speakers notes,
  consisting of a minimum of 12 to 15 slides.

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