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BCOM 426 Course Extraordinary Education
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BCOM 426 Course Extraordinary Education
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• BCOM 426 Entire Course

• BCOM 426 Week 1 Discussion Question 1

• BCOM 426 Week 1 Discussion Question 1
• BCOM 426 Week 1 Discussion Question 2
• BCOM 426 Week 1 Individual Assignment Milestones
  in Media Communications Paper

• What is the definition of media communications?
• What are two different types of media
  communications?

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 1 Discussion Question 2

• BCOM 426 Week 1 Individual Assignment Milestones
  in Media Communications Paper

• What are two major milestones in advertising and
  media communications?
• How have these milestones affected modern-day
  advertising and media communications?

• Prepare a 700- to 1,050-word paper in which you
  explain the historical significance of media
  communications. In your paper, address the
  following

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 2 Discussion Question 1

• BCOM 426 Week 1 Individual BCOM 426 Week 2
  Discussion Question 2

• How would you define newsworthiness?
• How would you define sensationalism?
• How does the news media leverage newsworthiness
  and sensationalism?

• In 1960, John F. Kennedy had six days to think
  about what to do concerning the Cuban Missile
  Crisis before going public. In 1991, George Bush
  had six hours to make a decision about the
  Persian Gulf.

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 2 Team Assignment Media
  Communications Presentation

• BCOM 426 Week 3 Discussion Question 1

• Select one type of media communications
  newspaper, television, radio, or website.
• Attain faculty approval of your selection prior
  to beginning this assignment.

• Taking into consideration the many parts of a
  media campaign, why is it so important to conduct
  a thorough situational analysis?

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 3 Discussion Question 2

• BCOM 426 Week 3 Individual Assignment Advertising
  and News Paper

• What is an example of a business communications
  goal?
• What are at least two appropriate media
  strategies to achieve these goals?

• Evaluate the 30-minute news story based on the
  following
• Objectivity
• Bias

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 4 Discussion Question 1

• BCOM 426 Week 3 Team Assignment Outline and
  Responsibilities

• Resources Virtual Organizations
• Use the link on the student website to access the
  virtual organizations.
• Begin collaboration on Media Campaign Proposal
  that will be due in week 4.

• How has globalization affected media
  technologies?
• Provide specific examples.
• How have media technologies affected
  globalization?

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 4 Team Assignment Media Campaign
  Proposal

• BCOM 426 Week 4 Discussion Question 2

• What is the role of media technology in relation
  to organizational profitability?
• How might an organization leverage media
  technology to increase organizational
  profitability?

• Resource Virtual Organization
• Use the link on the student website to access the
  virtual organizations.

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BCOM 426 Course Extraordinary Education
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• BCOM 426 Week 5 Team Assignment Media
  Technologies Paper

• BCOM 426 Week 5 Individual Assignment Media
  Communications Trends and Careers Paper

• Prepare a 1,050- to 1,400-word paper in which you
  analyze at least two trends in media
  communications and advertising. As a part of your
  analysis

• Select an online marketing organization Vendare
  Media, Marketwire, or Vocus
• Attain faculty approval.

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BCOM 426 Course Extraordinary Education
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