Title: MKT 435 MENTOR Real Success / mkt435mentor.com
1MKT 435 MENTOR Inspiring Minds/ mkt435mentor.com
2MKT 435 MENTOR Inspiring Minds
MKT 435 All Assignments FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy MKT 435
Week 3 How Attitudes are Influenced
3MKT 435 MENTOR Inspiring Minds
MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435mentor.com
Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed.
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MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435mentor.com Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.
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MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435mentor.com Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
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MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys target market.
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MKT 435 Week 4 Examine a Communication Tool FOR
MORE CLASSES VISIT www.mkt435mentor.com Choose
a marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc.
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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior.
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MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT www.mkt435mentor.
com Analyze a recent purchase decision you made
using the steps in the consumer decision making
process. The consumer decision making process is
discussed in Chapter 14, pages 341-346.
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MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES
VISIT www.mkt435mentor.com Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market.
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