MKT 230 UOP Course Real Knowledge / uopmkt230dotcom

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MKT 230 UOP Course Real Knowledge /
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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Entire Course

• MKT 230 Week 1 CheckPoint Marketing Concepts

• MKT 230 Week 1 CheckPoint Marketing Concepts MKT
  230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2
  CheckPoint Decision Time at Qode
• MKT 230 Week 2 Assignment Marketing Plan
  Exercise MKT 230 Week 3 CheckPoint Consumer
  Decision Making Process

• CheckPoint Marketing Concepts
• Using the information found in Ch. 1 of the
  textbook, complete the Marketing Concepts table
  found in Appendix B.
• Post your completed Appendix B as an attachment
  in the Assignments link of the ecampus.

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 1 DQ 1 and DQ 2

• MKT 230 Week 2 Assignment Marketing Plan Exercise

• Many people regard marketing simply as
  advertising. Advertising is a part of marketing,
  but it is not the whole picture. What arguments
  can you make against the common assumption that
  marketers only worry about advertising? What are
  some of the roles that marketers play within an
  organization?

• Assignment Marketing Plan Exercise
• Review the Marketing Plan Exercise found on p.
  136 of the textbook.
• Answer questions 15 of the Marketing Plan
  Exercise.
• Include two to three outside references to
  support your answers with research.

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 2 CheckPoint Decision Time at Qode

• MKT 230 Week 3 CheckPoint Consumer Decision
  Making Process

• CheckPoint Market Planning at QOde
• Read the case scenario, Decision Time at Qode,
  on pp. 3839 of the textbook.
• Write a200300 word response describing how the
  three steps of business planningstrategic,
  functional, and operationalcan be seen in the
  marketing decisions being made by Qode.

• CheckPoint Consumer Decision-Making Process
• In this CheckPoint, you exercise critical
  thinking skills and identify the stages of the
  decision-making process involved with purchasing
  a new product. Describe the logical inquiry and
  problem-solving methods that were used to
  evaluate alternatives, select a product, and
  evaluate the product post-purchase.

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 3 DQ 1 and DQ 2

• MKT 230 Week 4 Assignment Target Market Strategy
  Presentation

• Discussion Questions
• Consider a recent purchase that you or a family
  member has made. Examples include a household
  product, DVD or CD, grocery item, or electronic
  device. Describe the item and list three reasons
  you purchased that product as opposed to another
  product.

• Assignment TargetMarket Strategy Presentation
• Resource Ch.ltspanstyle 'font-weightnormal'gt 7
  in MarketingReal People, Real Choices
• Select a new product or service that you would
  like to introduce to the marketplace. You use
  this same product when completing your Final
  Project in Week Nine.

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MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom

• MKT 230 Week 3 DQ 1 and DQ 2

• MKT 230 Week 4 Assignment Target Market Strategy
  Presentation

• Discussion Questions
• Consider a recent purchase that you or a family
  member has made. Examples include a household
  product, DVD or CD, grocery item, or electronic
  device. Describe the item and list three reasons
  you purchased that product as opposed to another
  product.

• Assignment TargetMarket Strategy Presentation
• Resource Ch.ltspanstyle 'font-weightnormal'gt 7
  in MarketingReal People, Real Choices
• Select a new product or service that you would
  like to introduce to the marketplace. You use
  this same product when completing your Final
  Project in Week Nine.

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MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom

• MKT 230 Week 4 CheckPoint Customer Relationship
  Management

• MKT 230 Week 5 CheckPoint New Product Development

• CheckPoint New Product development
• Read the following You are working in the
  product development department of a company that
  creates house hold products. Your team has come
  up with an idea for a revolutionary new cleaning
  product.

• CheckPoint Customer Relationship Management
• Review the descriptions of customer relationship
  management (CRM) characteristics found in
  Appendix D.
• Complete Appendix D by identifying ,tivities that
  can be classified by each characteristic of a CRM
  plan

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MKT 230 UOP Course Real Knowledge /
uopmkt230dotcom

• MKT 230 Week 5 DQ 1 and DQ 2

• MKT 230 Week 6 Assignment Life Cycle Management
  Analysis

• Discussion Questions
• Look around your home or office and select three
  products you currently use. Briefly describe each
  product. How would you classify each one?

• In this assignment, you practice using critical
  thinking skills. You analyze a case by conducting
  research,defining problems, and making
  recommendations. Remember to suspend personal
  bias and judgment while investigating the
  multiple stages of product strategies and life
  cycle management.

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 6 CheckPoint Branding Strategies

• MKT 230 Week 7 CheckPoint Integrated Marketing
  Communication

• CheckPoint Branding Strategies
• Select a large company that has created a strong
  product identity in the market. What branding
  strategies has the company used to create its
  product identity?

• The goal of integrated marketing communication
  (IMC) is to produce a unified promotional
  message that has the customer as its focus. All
  promotional activity, such as media advertising,
  sales promotion, personal selling sponsorships,
  and public relations, is geared toward delivering
  ,onsistent uniform message.

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 7 DQ 1 and DQ 2

• MKT 230 Week 8 Assignment Sales Promotion
  Techniques

• Imagine that you are a mentor to a new employee
  at a marketing firm. The new employee is having
  trouble understanding what the term market
  communication really means. Using what you have
  learned, explain to then employee how marketing
  communication can influence a buyer.

• Assignment Sales Promotion Techniques
• Write a 700- to1,050-word paper summarizing the
  key sales promotion techniques that marketing
  firms direct toward trade and consumers. Include
  real-world examples to describe the following
  classifications of sales promotion techniques

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 8 CheckPoint 1 Developing an
  Advertising Campaign

• MKT 230 Week 8 CheckPoint 2 Marketing Concepts
  Activity

• CheckPoint Developing an Advertising campaign
• Resource Analysis GEICO television commercials
  try to appeal to wide audience/Audio File Day to
  Zy
• Listen to the Audio File, Day to Zy, by clicking
  on the Electronic Reserve Reading link located
  under Week 8 on the Materials page of your
  student website.

• CheckPoint Marketing Concepts ,
• Draft a 200- to 300-word response to the
  Marketing Concepts Discussing Choices and
  Ethical Issues question 6 found onp. 532 of
  Marketing Real People, Real Choices. Your
  response should be posted as an attachment in the

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MKT 230 UOP Course Real Knowledge /
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• MKT 230 Week 9 Capstone DQ

• MKT 230 Week 9 Final Project Marketing Plan
  Outline

• How has learning about marketing concepts given
  you a better understanding of the market place
  and how businesses and consumers make decisions?
  Has what you have learned about marketing
  increased your interest in a future career in
  marketing?

• Select a product or service you would like to
  introduce to the marketplace. It may be from an
  existing company or a new concept.
• Prepare a 1,750- to 2,100-word marketing plan
  for your selected product or service. Include the
  following elements

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MKT 230 UOP Course Real Knowledge /
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