How Work Uniforms Improve Customer Satisfaction

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(No Transcript)
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• Uniforms are an important part of a companys
  image and its relationship with its customers.
  Businesses that have company uniforms are more
  likely to have a better relationship with their
  customers, which in turn makes them more likely
  to be successful and profitable.

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• Reasons that customers say they prefer businesses
  that have employee uniforms include
• Uniforms make it easier to identify workers.
• Customers feel more comfortable discussing their
  purchases with employees in uniform.
• Workers in uniform are seen as being more
  professional, trustworthy, credible, courteous,
  and knowledgeable.
• Uniforms create the sense of a higher quality
  establishment and products.1

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• Given all the benefits listed, it follows that
  uniforms are a smart investment for
  customer-facing businesses. How smart of an
  investment is it? Consider thistwo-thirds of
  consumers surveyed who had an opinion about work
  uniforms said they wanted employees to wear
  them.1 Thats a significant number not to be
  ignored!

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• Since work uniforms make such a big difference in
  how employees are perceived, image is the
  number-one reason companies choose to use
  uniforms (82). Other reasons include
• Employee benefit (33)
• Customer/product safety (25)
• Personal Protective Equipment (24)
• Security (14)

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• Customers are more likely to stop patronizing a
  business due to bad service than they are due to
  price.2 Because work uniforms make customers feel
  more comfortable and employees appear more
  trustworthy and knowledgeable, they can play a
  key part in keeping customers satisfied with the
  level of service they are receiving.

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• Work uniforms also give a business its own unique
  visual identity, which helps it stand out from
  the competition. Businesses that have a unique
  visual identity of their own stick out in
  customers minds, making them more likely to
  return to those businesses when they need a
  particular product or service. This brand
  familiarity can make customers feel more
  confident in their choices.

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• Since work uniforms are so critical to a
  business image and reputation, its very
  important that businesses find the right uniform
  service to work with. In addition to providing
  quality uniforms, a good uniform service should
  also provide top-notch customer service, quick
  and convenient laundering, and years of
  experience to draw upon.

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• Prudential Overall Supply has been a leader in
  the work uniform and textiles industries for
  nearly 100 years. In addition to the best
  uniforms on the market, we provide the highest
  level of customer service possible to our clients.

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• Prudential Overall Supply has high-quality work
  uniforms for offices, industrial sites,
  warehouses, retail sites, and more. Available for
  rent, lease, or purchase.
• Learn more at www.prudentialuniforms.com

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1. http//www.trsa.org/sites/default/files/uploads/do
   cuments/research/consumerstudy/trsa-customer-surve
   y.pdf
2. http//www.infinitcontact.com/blog/10-reasons-why-
   customer-satisfaction-is-still-a-crucial-business-
   metric/