Title: Public Relation
1 PUBLIC RELATION
2 WHAT IS PUBLIC RELATION?
"Public Relations is a management function which
tabulates public attitudes, defines the policies,
procedures and interest of an organization
followed by executing a program of action to earn
public understanding and acceptance.
3 NATURE
Public relations is the art and science of
managing communication between an organization
and its key constituents to build, manage, and
sustain its positive image.
4 PUBLIC RELATION INVOLVES-
1. Evaluation of public attitudes and
opinions.2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.3. Coordination
of communications programs.4. Developing rapport
and good-will through a two way communication
process.5. Fostering a positive relationship
between an organization and its public
constituents.
5 OBJECTIVE
- Public relations provides an organization
or individual exposure to their audiences using
topics of public interest and news items that do
not require direct payment. - The aim is often to persuade the public,
investors, partners, employees and other
stakeholders to maintain a certain point of view
about the company, its leadership, products or of
political decisions. - Common activities include speaking at
conferences, winning industry awards, working
with the press, and employee communication.
6 SCOPE
- Public relation is a window of the corporation
through which management can monitor external
changes - We find regular conflicts between
employer-employee consumer-manufacturer,
management-shareholders, citizens-government and
so on due to misconception and misunderstandings.
These are generally the major challenges where
public relation practitioners can play a crucial
role. They should get to know the psychology of
the public mind and acquire skill in solving and
also avoiding such conflicts
7 Other public relations activities include
- Publicity events
- Books and other writings
- Collateral literature, both offline and online
- Direct communication
- Blogs
- Social media and social networks
8 FUNCTIONS
- Community Relations-
Organizations can implement various
programs to improve community relations on a
regular or even ongoing basis. So, clearly, one
of the major functions of public relations is to
bridge the business/community gap. When
organizations support activities and programs
that improve quality of life in their communities
their image and reputation will be enhanced.
9 2. Employee Relations-
The most important resource that a company
has are its employees and the customer service
they provide. The functions of public relations
in regards to the companys employees is the
maintenance of employee goodwill. The image and
reputation of a company among its employees is
also another responsibility of public relations
in its function of employee relations.
10 3. Product Public Relations-
- When new products are introduced to the market
the role that public relations plays is crucial
for creating awareness and differentiating the
product in the publics eyes from other similar
products. When existing products need a push
public relations is often called on the improve
product visibility.
11 4. Financial Relations-
This function involves communication with the
wide variety of individuals and groups that the
company deals with in the course of its
operations. This includes the stockholders and
investors but is not limited to them. Financial
analysts and potential investors have to be
informed about the companys finances. A well
planned and executed financial relations campaign
can increase the value of the companys stock
because of improved image and reputation. This
improved image can also make it easier to gather
additional capital.
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