The Role of Public Relations in an Organization

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The Role of Public Relations in an Organization

• By sundance-marketing.com

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What is Public Relations?

• Public relations are concerned with reputation,
  image and communication of public and
  organization. The enhancement of reputation of an
  organization is a main goal of Public Relation
  Department. The employees of Public Relations are
  known as PR. They represent the company in
  outside world at its best.
• Public and media play an integral role in the
  development of business. Public is the ultimate
  buyer of our products and media is responsible
  for selling of these products. PR helps any
  organization to attain its full prospective. They
  provide feedback of public to company.

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Role of PR in an Organization

• The role of PR in an organization is immense and
  wider scope, which includes
• Prepare feedback from public and decide the areas
  of improvement in organization
• Create rapport and goodwill of organization in
  the key market and public.
• Image and reputation of company in different
  magazines and articles in media and its
  publications.
• Evaluate and monitor media tools for public views
  and comments regarding company and its
  reputation.
• PR is also a part of marketing communication,
  which involves in advertising, direct sales and
  promotions.

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Functions Associated with PR

• Several functions are associated with PR in an
  organization. The main functions are
• Community relationship
• Crisis communication
• Financial relations
• Employee's relations
• Government and political relations

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Role Of Community Relations

• Community relations refer to those activities
  which bridge the gap between company and
  community. The main goal is to improve image and
  reputation of organization in any community.

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Financial Relations

• Financial relations provide information to the
  investors and stakeholders. It communicates with
  all types of groups and individuals for accurate
  operation of business. These activities enhance
  goodwill and image of organization.

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Employee Relations

• Employee relations are the way to interact with
  customers in several ways. The employee's
  reputation is the key player in company's
  reputation.

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Government and political relations

• Government relations define influence for
  policymaking and different legislation for the
  betterment of organization.

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Conclusion

• PR is the basic of firm relationship between
  public and organization. The strong bonding of
  the companies and customers is the key goal of
  Public Relations.

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Why Choose Us?

• Since 2000, weve been one of the best leading
  social media marketing companies in the area
• We have an experienced team who will help you
  achieve your goals
• Weve received many awards, some including The
  2013 Communicator Award and The 2013 Bronze Telly
  Award
• We will help develop and execute a plan for
  building your online community.

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Contact Us

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