4 Healthcare Marketing Myths to Ignore

1
4 Healthcare Marketing Myths to Ignore

• We are in the health care profession, so
  naturally, we need to market our services to find
  new business. However, there are some myths about
  health care marketing that we would like to
  dispel here

2

• 1 It Is Immoral To Market in
• Health Care
• This myth comes from the belief that advertising
  your health care services is about influencing
  patients with misleading or biased information.
  That is what happens in some marketing campaigns
  in other industries. Many of those advertisers
  just want to sell the product and do not have the
  consumers interests at heart.

3
(No Transcript)
4

• This is not how it is or should be in health care
  marketing. We use marketing in our industry to
  have an informative conversation with potential
  patients. Our efforts are about providing
  patients with understandable answers on complex
  medical subjects. With effective healthcare
  marketing, our goal is to just inform your
  potential patients with highly valuable blog
  posts and other premium content. Once they have
  that information, they will then be able to make
  an informed choice on the best person to serve
  their medical needs.

5

• 2 Health Care Marketing Wastes Money
• People with expensive healthcare costs wonder if
  the hospital or provider would reduce their
  costs, maybe the bill would be less. Many people
  think that the money used for marketing could be
  used to lower appointment costs, buy new
  equipment or do more clinical studies.
• This is understandable, but in reality, the
  Internet has driven down the costs of health care
  marketing a great deal. A health care practice no
  longer needs to devote large sums to marketing
  every year for new patients.

6

• While you can pay a lot on expensive Plastic
  surgery PPC campaigns, social media is mostly
  free. Blogging through a healthcare marketing
  agency is actually a very affordable way to
  inform potential patients and to make the first
  contact.

7

• 3 Health Care Marketing Takes too Much Time
• Medical practices and hospitals do have many
  vital tasks each day that involve taking care of
  patients. Running a good marketing campaign in
  your office can indeed take some time, but with
  the many tools and services and providers now
  available, this time can be really minimized.
• Actually, a lot of criticism of healthcare
  marketing involves the old-school methods of TV
  commercials and billboards. Modern, effective,
  Internet marketing in healthcare allows you to
  increase your patient load without much
  additional effort. A lot of it can be done on
  autopilot by you and the company that you work
  with.

8
(No Transcript)
9

• 4 I Dont Need to Market for Patients
• Referrals are an excellent way to gain new
  patients. However, this paradigm has changed a
  lot in recent years. Bigger hospitals and health
  systems are absorbing more primary care offices,
  so the referral dependence may come back to haunt
  you. Once practices are part of the bigger health
  care system in the area, all the referrals are
  going to stay inside that network.
• Example If 60 of patients come from referrals
  from 10 other doctors, what will happen if four
  of them join a big health care system? This means
  that 40 of your patient volume will dry up.

10

• For more information visit here http//mdmarketin
  gexperts.com/
• Business Details
• Business Name MD Marketing Experts
• Contact Person Steve Panzella
• Phone [phone]
• Address 58-17 255th Street Suite L, Flushing, NY
  11362
• Email contact_at_mdmarketingexperts.com