Pediatrics Marketing Strategies for Your Practice

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Pediatrics Marketing Strategies for Your
Practice Pediatrics Marketing Strategies for Your
Practice While treating patients is your priority
as a pediatric health care professional, youre
probably concerned about other aspects of your
practice. Marketing could be one of them. You
might be wondering how to attract more patients
and engage better with the ones you already
have. If thats the case, consider doing some or
all of the things on the following list. They
could help you explain and promote what you do
and build your practice. Design an easy-to-use
website Many medical marketing campaigns start
today with websites. Theres a good reason for
it. When theyre looking for information, many
people turn to their electronic devices and
search engines to tell them whats what. So, its
worth the effort to create an informative
website. A good, comprehensive page needs lots of
content, and good content takes time. It also
takes expertise. Considering hiring professionals
who specialize in pediatric website design and
other medical sites. The professionals could
explain what your practice is and what it does.
They might create pages about the different
conditions your pediatric practice sees and
explain how you treat them. By creating and
posting these pages, your practice is
demonstrating its knowledge and competence. This
knowledge is especially powerful if people are
able to access it easily.
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• Incorporating a design thats easy-to-read and
  use allows people to find answers to their
  questions and contact you. You could even create
  separate pages for children of different ages so
  they feel more involved in their care.
• Publish a blog
• Blogs are often a vital part of health care
  websites.
• A medical practice website typically includes
  information about what practice does, the medical
  specialty or specialties it treats, instructions
• for contacting its office, its hours of
  availability, and other facts.
• But medicine is more than facts. Its also about
  heart, since pediatrics focuses on children and
  their problems. The best pediatric practices and
  websites address the fears and emotions of their
  patients and the people who care about them. They
  acknowledge concerns and do their best to
  alleviate them.
• Blog posts are a good way to address concerns
• Theyre short and targeted, so people dont need
  to wade through loads of content that doesnt
  relate to them.
• Theyre published frequently, so practices could
  discuss current events.
• Theyre often less technical and more emotional,
  so professionals could address how people feel
  about certain topics.
• Recruit employees who are good writers to create
  these blog posts. As employees, theyll have a
  good sense of what your practice is and isnt
  doing. Theyll provide firsthand accounts of your
  practice that could speak directly to current and
  prospective patients.
• Stay current
• Websites and their blog posts are most effective
  when theyre as current as possible.
• Since the start of the COVID-19 pandemic, weve
  seen how timely medical information can enhance
  and even save lives. Your website could

also provide current information that helps
patients and their loved ones.
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Is there a disease going around thats affecting
children? Talk about it in your blog by
explaining what it is, how you treat it, and
exploring the facts and myths surrounding it.
Consider adding a few links from reputable
sources such as the Centers for Disease Control
and Prevention (CDC) that explain whats
happening and what people are doing about
it. Including current information in your
websites and blogs serves many purposes. For one,
it shares this information with people. Sharing
also helps your practice. It enhances your
reputation, showing that youre eager to help and
qualified to do so. It also demonstrates that
youre paying attention to your site and the
world around you. Current patients and potential
patients will see that youre vigilant, that
youre proactive and ready to take action instead
of reacting and falling behind. Use SEO
strategies Incorporating SEO strategies is
another way to keep your website current and your
patients engaged. SEO, or search engine
optimization, includes strategies to increase the
chance that online search engines will find your
practices website and hopefully list it high on
its pages of results. Professional marketers
could work with your practice to create websites
and social media strategies with SEO in mind.
These strategies could begin with adding a few
keywords to your pages and platforms. Certain
keywords might not appeal to everyone, but since
theyre so focused, they might appeal to people
who might be more eager to use your services. For
example, you might want to mention on your web
pages that youre located in a particular
geographic location. When people search for
your specialty and that geographic location,
search engines will find the pages where youve
mentioned both. The
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• search engines are helping prospective patients
  find you while promoting your medical services.
• Post on social media
• You cant talk about online promotion today
  without mentioning social media.
• This isnt saying you need to make daily TikTok
  videos (unless you want to). But social media
  could be useful for promoting and interacting.
• Instagram could be a way of sharing pictures
  about conditions, such as what different
  pediatric rashes look like and when people should
  seek medical attention.
• Facebook allows your practice to post frequent,
  timely posts and respond to messages from other
  people on the platform.
• TikTok or YouTube could include videos where you
  discuss recent patient questions or explain
  health-related news.
• You and your coworkers dont need to be on these
  sites all the time, and you probably cant anyway
  because you have a practice and patients.
• But adding occasional posts shows that youre
  knowledgeable about your
• field and technology. It shows how youre eager
  to learn and share your findings and assistance.
• Reach out with email newsletters
• Maybe you want to provide information in slightly
  more personal ways. You might have things to say
  about pediatric marketing that just dont fit in
  your website or blog. Thats where email
  newsletters might be handy.
• Email newsletters are tools that could help
  pediatric practices inform, engage, and update.
  You might want to include more personal
  information about your practice in such messages.

employee to your office? Discuss those
developments in your newsletter.
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Have patients been coming to you with general
questions about diseases in the news or concerns
about your office? You could address those in
your newsletter as well. Because of HIPAA and
other concerns, dont mention specific patients
in your newsletters, and be sure to take any
private matters offline. But if youve addressed
privacy or other concerns, newsletters could be a
good way to explain many things. Since theyre
current patients or people whove expressed an
interest in your office, your audience is already
engaged with what you have to say and may be more
likely to respond positively. To discuss
newsletters, blog posts, websites, and other
promotional tools, contact Practice Builders.
Well help you develop market strategies that
could build your practice and engage with your
patients.