Fiat 500 'Simply More'

1
Fiat 500 Simply More

• Impatto

http//www.brandingmagazine.com/2011/08/15/fiat-50
0-simply-more/
2
SIMPLY MORE

• Fiat USA returned to North America and launched
  their posh Simply More tour on New Yorks Times
  Square. Having a good time, Italian style,
  serving espresso, gelato and rounds of bocce ball
  followed by local DJs sets and bands this is the
  first stop in Fiats North American tour.
• This campaign captures the perfect combination
  of wit and charm and is designed to engage
  current and potential customers, as well as
  increase brand and product awareness in key
  markets, said Laura Soave, Head of FIAT Brand
  North America. We are excited to introduce the
  FIAT brand and the Fiat 500 to a new generation
  of consumers, and the timing couldnt be better
  as the 500 Cabrio joins our 500 hatchback in more
  than 90 studios around the country.

3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
CREDITS

• Client Fiat USA
• Spot Drive In
• Agency Impatto, Southfield, Mich.

7

• Visit http//www.brandingmagazine.com/2011/08/15/f
  iat-500-simply-more/ for
• Complete news and photos
• Video of Fiat 500s take over the Big Apple
• TV commercials

8

• Impatto
• 23235 Telephgraph Road
• Southfield, Michigan, 48033
• [phone] [phone] F
• www.impatto.com