Impatto - Fiat's Lead Advertising Agency

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Impatto

• Fiats Lead Advertising Agency

http//autoinformed.com/tag/impatto/
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FULLY INTEGRATED MARKETING AGENCY

• Research analysis
• Strategy planning
• Customer Relationship Management
• Brand identity
• Brand experience
• Digital platforms
• Videography photography
• Sponsorship integrations
• Print, collateral branded merchandise
• Point of purchase, signage displays

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THE FIAT 500 AD CAMPAIGN

• Combines broadcast, print, digital and so called
  experiential initiatives.
• The introduction of a new tagline, Simply More.
• Launch was followed by the brands first national
  television commercial, Drive-in.
• Drive-in allegedly introduces the concept of
  how compact vehicles can be strong, beautiful
  and simple.
• Jailhouse Rock which is a song made famous by
  Elvis Presley is used in the commercial.
• Jailhouse Rock was an instant hit when released
  in 1957, the same year as the introduction of the
  Fiat 500 in Europe.

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THE FIAT 500 AD CAMPAIGN
This campaign captures the perfect combination
of wit and charm and is designed to engage
current and potential customers, as well as
increase brand and product awareness in key
markets Said Laura Soave, Head of Fiat Brand
North America.
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THE FIAT 500 PRINT ADS

• The print ads headlines
• Form Function meet. And begin a torrid affair
• Bigger isnt better. Its just harder to park.
• Lifes newest simple pleasure.
• 139.6 inches. Every one tells a story.
• On a scale from 1 to 10, its a 500.

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• More information about the ad campaign launch can
  be found on
• http//autoinformed.com/fiat-starts-first-ad-campa
  ign-in-u-s-for-the-tiny-500-model/

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• Impatto
• 23235 Telephgraph Road
• Southfield, Michigan, 48033
• [phone] [phone] F
• www.impatto.com