Does url structure impacts on SEO? Still A Question

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Does Url Structure Impacts On SEO? Still A
Question
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• A debate still goes on URL structure for years in
  the SEO industry. Many optimization techniques
  have been implemented to refine the sites
  ranking by SEOs.
• When overall traffic is considered, the URL
  structure is helpful or not is the real query. A
  survey done provides the answer to this query.

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Extraneous Character

• It becomes a confusing task to access the
  websites that contain extraneous characters like
  , , _at_ and .
• Google suggests the use of dashes over
  underscores as it affects the way their search
  engines reads the keywords in the URL.

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URL Length

• Google is the best place where you can check your
  URL length.
• 59 characters are the average URL length for a
  Gmail, 90 characters are the average length of
  Webmaster Tools and 6 is the average URL length
  of the Google blog.
• As per analysis made, the top 100 URLs had a
  length of 38 characters. Amongst them, top 10 had
  a length of 37 characters. On an average, the
  URLs that tend to dominate the search listings
  have a length of 35 to 40 characters.

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Keywords within URLs

• More emphasis is made on other search factors
  rather than including keywords in the domain name
  and URL by Google.
• Dont add keywords in your URL until you want it
  to seem unnatural. Use of keywords in a domain
  name may show a noticeable decline in the
  rankings.

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Subfolders

• Many URLs include subfolders in them. When the
  analysis was done, top URLs had no subfolders
  while there were up to 12 in others. Well, no
  such correlation was found between the number of
  subfolders and the websites that topped the
  rankings.
• In a summary, URL must contain the least number
  of subfolders if possible however, no such huge
  impact will be created on rankings.

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Direct Traffic

• It is quite a spread rumor that sites with short
  URLs have more traffic. Well, it is not such. It
  is not necessary that short URL sites have more
  traffic. There are some sites that score a good
  traffic, in spite of having bit longer URL.

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Conclusion

• You cannot just remove the extraneous characters,
  add appropriate keywords and use dashes in your
  URL, and expect an increment in the rankings.
  These factors have a negligible impact on the
  rankings.
• There should not be more focus on the URL
  structure as the rankings are not much affected
  by it, rather they are affected by the backlinks
  and content quality, on which more focus is
  needed.

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