LOGO: SOUL OF YOUR BRAND

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LOGO Soul of Brand
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Logos of Brands
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What is a Logo
A Logo is a design or image or picture or name by
which a brand is recognized. A logo is the
identity of the company or organization. Logo is
visual watermark to the identity of a companys
product. A Logo is used on letterheads,
packaging's, broachers as well as on the product
itself.
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Features of a Logo

• Features of a Logo can be described as
• A logo must be describable.
• It is easily memorable.
• It should be simple and immediate impeccable.
• A logo should look equal good on any device and
  on any kind of print material.
• A logo should be relevant to your practice.
• A logo should be impactful.

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Process of Logo Design

• Design Information The first step of logo
  design is to get the information about the Logo
  from the client. The Information like as-
• Target Information
• Massage Objective
• Existing Design Information if any
• Research After getting the Logo Design
  information the next step is to conduct the
  research about the organization and also to find
  out the new trends in the market.

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Cont

• To Build the Logo Design Concept Here, You
  build a Logo Design Concept on the basis of your
  research and information. It will work as a base
  for you Final Logo Design. Here, you need to
  make sure that your logo concept must match with
  your Design Information.
• Feedback and Review Now, there is need to
  share it with your partner, colleagues and with
  other designers. And ready to get the feedback
  and review about your concept design.

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Contd

• Final Design and Presentation Now, its time
  to finalize your Design and to give final
  presentation to your client. Here you need to
  explain each and everything to the customers.

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