3 key points to consider while designing a Logo

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3 KEY POINTS TO CONSIDER WHILE DESIGNING A LOGO
NEWTON CONSULTING
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A MEDIUM OF CONNECTION
Logo is the heart and soul of branding process as
it can either make or break your brand. A
well-thought and perfectly crafted logo can do
wonders for your brand by accurately connecting
your target audience with their perception of
your brand or business.
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KEEP IT SIMPLE
Do not stuff your brand logo with too many
images, texts, shapes, or fine details as these
will lose clarity in small dimensions. Keep it as
simple and clean as possible. A minimalistic logo
design is an effective way to create brand
recognition and lays the foundation for an
attractive brand identity.
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STRATEGIC USE OF COLORS
Color is one of the significant elements to
convey your logos true meaning. Choose colors
which best showcase the nature of your business
like, yellow orange signify positive energy and
fun while red expresses passion, energy and
determination.
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