Branding Agency – Ultimate Hunt of Start-ups

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Branding Agency Ultimate Hunt of Start-ups
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Brands are not made in a day. Its more than just
logo. Every component defines identity. It
primarily consists of logo design package. In
addition to that it is a colour palette, design
palette, logotype, name and symbol, tagline,
tone, typeface and so on...
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Though creative has no definition but certain
maxims are proving critical for logos. It needs
to be simple, memorable, timeless, versatile and
appropriate. But one has to work with all facets
of your brand. They should be consistent with
each other. Speak one language!
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After client brief, the agency is expected to
have a grip over clients corporate image, what
should be its visual aspects and what should be
its identification. Perceived! Great! The design
has to pass three mandatory stages Wireframes,
mockups and prototypes.
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But the key to selling the brand lies in brand
voice. Its a complete soul searching process.
This helps create compelling content. Should
sound meaningful to your audience! It doesnt
just mean writing! As when it is used for
branding it becomes marketing. It works
bi-directionally! For high user engagement and
profitable customer actions.
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For strong messaging content needs the support of
design. Present time demands infographics!
Designers need to have complete hold of content.
Both should look great together. They should
communicate effectively. Even the website coding
should follow the brand voice!
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Sometimes its not the identity but the story of
the brand that excites people. The content of the
photo and video should be strong enough to do
that. Once all these strategies are meaningfully
implemented start-ups evolve and scale quickly.
But then the progress should be on-track. This
confirms a quick brand success.
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At initial stage, start-ups need the support of
path-breaking agencies. Start-ups can then evolve
as change-makers and rule-breakers. The main job
of any agency is to create, plan and manage
various branding strategies.
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For start-ups, branding agencies these days use
latest digital tools with a customized approach.
Doing same they at times deliver unique branding
with a thoughtful and agile methodology. After
all desirable results can only be delivered
through collaborative ideation.
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The identity should be established in a way that
it doesnt need any other promotional activity.
In other words, it should take the brand beyond
advertising and marketing activities. Start-ups
do have a lot of expectations from their agency
for two reasons. One is that they dont have an
expanded budget. Another is that they have
limited resources for marketing.
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The aura of Digital marketing will sensationalize
the phygital world of end users. This leads to
the horizon of both physical and digital world.
Out-n-out start-ups need a trustworthy and
empathizing brand.