Design - The Evolution of “Species"

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Design - The Evolution of Species"
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Design - The Evolution of Species"

• In everyday life, the idea circulating in
  Information Technology (IT) is that minimalism is
  the way forward. The notion that the Apple design
  is the ex-libris of Web 2.0 ideas, which converts
  and makes converge the art (here read Design) to
  a weak way and no new ideas. It is impossible to
  have development in minimalism, at least one and
  sustained development. We recall that minimalism
  has lasted for 12 years.

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Design - The Evolution of Species"

• Yes ... the design of the devices, mice,
  keyboards, cell phones and iMacs are excellent,
  but they are inanimate, decorative objects. The
  design, as communication, must have movement, for
  without movement there is only art, and without
  moving and dynamic art is just that Art!

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Design - The Evolution of Species"

• The design is much more it is the art combined
  with the content. It is this unity that generates
  information, the necessary engine for the part,
  mobile or static, run and transmit the message
  contained in it, or just the information you want
  to convey.

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Design - The Evolution of Species"

• Leo Burnett once said, "Image is everything.
  The secret of originality in advertising is not
  the creation of new words and images and
  complicated, but in putting familiar words and
  pictures into new relationships. "

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Design - The Evolution of Species"

• The components that make up the information
  design - focus on receiver, analogy, clarity,
  focus, colloquial, opportunity, stability, among
  others, are part of Apple communication, what is
  missing there is only the possibility of
  evolution.

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Design - The Evolution of Species"

• If we look at the Apple logo in the past (color)
  and today (no color), easily come to the
  conclusion that the brand reached its climax -
  its evolution over . The transmission of this
  concept for web design and advertising, though
  attractive (besides being as Duracell batteries)
  sank the market in a sort of loop that conditions
  the creativity.

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Design - The Evolution of Species"

• Thus, the release is difficult, the way forward
  will have to be hard. However, if we consider
  that the design in the 90s was a kind of kitch,
  with noise, and suddenly there appeared
  minimalism Apple, then we can rest easy.

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Design - The Evolution of Species"

• It means that if we move from here to the
  vintage , no one will be shocked, or feel
  offended by your product going to be represented
  by a lady or gentleman dressed in 60s style,
  PHILLIPS style.

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Design - The Evolution of Species"

• The design has become"mercenary, the customer
  wants an Apple site - and here it is! It is
  difficult to convince or explain the advantages
  of out of the ordinary, think out of the box, be
  different ... Today is something like if my
  competitors have an Apple site, I want one,
  simple!

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Design - The Evolution of Species"

• It would be interesting to see if Oliviero
  Toscani had received the same response from the
  Benetton when he presented his idea to the first
  campaign that shocked the world and then put the
  mark at its peak.

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Design - The Evolution of Species"

• The truth is that if you need evolution in
  design. Creativity will always be there, some
  have more than others, but it exists only in
  design, creativity dies without evolution.In
  the End a nice quote for readers
• "Beauty is like art, is in the eye of the be
  holder."

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Design - The Evolution of Species"

• Thanks For WatchingPresented by Escape
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