How to Double Your Email Open Rates - PowerPoint PPT Presentation

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How to Double Your Email Open Rates

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Although the number of emails sent is growing speedily with the passage of time, open rates continue to decline, notes digital research firm eMarketer. However, in most organizations worldwide email is the core of their sales and marketing strategies. – PowerPoint PPT presentation

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Title: How to Double Your Email Open Rates


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How to Double Your Email Open Rates
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  • Although the number of emails sent is growing
    speedily with the passage of time, open rates
    continue to decline, notes digital research firm
    eMarketer. However, in most organizations
    worldwide email is the core of their sales and mar
    keting strategies. So, in-order to increase their
    email open rates companies will have to start
    implementing certain hacks that can actually
    double their open rates.

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Few Hacks That can Increase Your Email Open Rates.
  • Personalized Subject line Remember that nowadays
    every individual is busy in their hectic
    schedule, so they have less time and patience to
    go through every general emails that stuff in
    their inbox. Therefore, instead of writing a
    standard email, take the time to mention the
    receivers name in the email message, especially
    on the subject line. This strategy is sure to
    double your open rates as every person likes to
    be addressed personally.

4
Few Hacks That can Increase Your Email Open Rates.
  • Pay attention to the send timings Based on their
    study, noted research firm Marketing Sherpa found
    out that emails sent at 8 a.m., 9 a.m., 3 p.m.
    and 8 p.m. earned the maximum number of click
    through. The best open rates happened at slightly
    different times like 8 a.m., 9 a.m., 3 p.m. and
    4 p.m. Moreover, bigger impacts on open rates
    generally happen when an email is linked to
    certain events. Further, the research firm
    highlighted that Tuesday and Wednesday as the
    most important and effectual days to send emails.
    Hence, in- order to double your open rates you
    must keep these things in mind and send your
    emails accordingly.

5
Few Hacks That can Increase Your Email Open Rates.
  • Create beautiful email templates In-order to
    engage people with less effort you need to create
    attractive email templates that can entice people
    to open your emails and go through them. Make
    sure that the templates look great in desktops,
    tablets and mobile devices. Moreover, you can
    create few email templates first with different
    designs/content and start measuring the open
    rates by sending them to people. This way you can
    easily come to know which email template grabs
    the maximum attention of the audience.

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