How To Do Email Marketing Using mailchimp

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email marketing, mailchimp If you have an online
business and wondering how to increase your sales
without spending much of your money then you
should start doing email marketing, Here in this
article I would let you know the best email
marketing tips and tricks which would help you
to increase your sales and get more than 1000
email subscribers in 30 days. Why Email List
Building Is So Important If there is one thing
that internet pundit agrees on, it is that
building an email list is very important Accordin
g to Neil Patel, email marketing is one of the
most powerful tools in your armory, but it only
works when your recipients open the emails you
send. David Newman stated that email has a
potentiality many channels do not creating
valuable, special touches at scale. For
driving traffic sales very successfully, an
email record is beneficial for your business. You
would still be able to promote your business by
doing email marketing, even if your search
rankings on search engines like Google, Yahoo,
or social media reach decrease due to an
algorithm change. Email marketing for business is
very vital even if you are not selling any
products or services, you would still collect
emails so you can drive people back to your
website every time you make a blog post.
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Fundamentally building an email list is very
important for your business, do not make the
mistake of not building your list from the
start! So, let us start exploring email
marketing tips and tricks step by step which can
be very fruitful to your business. Email
Marketing tips and tricks Benefits of Email
Marketing Let us see, the benefits which you
would get if you start doing email marketing for
your business.
Target Audiences In traditional marketing, there
is a considerable gap between a buyer and seller
and, it is tough to know the target audience. To
catch interested customers bulls eye, we need
to invest much money in advertisements such as
television, radio, and banner, etc. but still
the businessman finds it hard to target the right
customers. As traditional marketing is becoming
costlier day by day, it is hard for a small
business owner to survive in the competitive
market. So, there is only one solution that is
email marketing. With the help of email
marketing, you can quickly enter to the target
audience inbox. It is cost effective and the best
way to communicate with the customer directly
through the inbox. Through email marketing, you
can track the activities and behaviour of the
audience. Brand Awareness Email marketing helps
you to build your brand awareness. Since the
emails are sent to the customers inbox, so it
becomes easy to expose your business to the
target audience. Cost Effective Email marketing
is very much cost effective in comparison to
different marketing strategies. You need an email
list and email marketing software to start the
campaign. Metrics Email marketing software like
MailChimp helps you to track customers
behaviour. With the help of metrics, you can
instantly know the open rate, click through rate,
and many more. You can use your email marketing
campaign as a strategy to understand the
responsiveness of the customers to particular
information. Viral Distribution Since emails are
entering to the customers inbox, there is a
maximum probability that your piece information
may go viral. There is also a chance that
subscribers may share your content with their
friends if they like it. So there is a maximum
chance to expose your brand visibility to the
market. These are the few of the many benefits
when you start taking email marketing seriously.
Now let us explore the email marketing tips and
tricks in details. Email Marketing Tips and
Tricks No. 1
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Merge MailChimp with WordPress
MailChimp is email marketing software to organize
subscribers, send emails, and to trace results.
It is one of the widely used free bulk email
marketing services, and as a complimentary, you
can add up to 2000 subscribers. If you have a
tight budget and want to do email marketing, then
I would recommend you to use this software, as I
have already discussed this provide free services
till 2000 subscribers. If you want to add
MailChimp to your WordPress website then follow
these 3 steps Domain Related Email Set up a
domain related email address like
info_at_your-company-name.com in your web
server. These types of emails give more
professional touch and would help you to connect
well with the customers and subscribers.
Moreover, domain related email ids are stuck less
in spam filter when you send emails to the
customers. Create An Account With Mailchimp Email
Marketing Software Signup with MailChimp
account and set up an email list. If you have
already an email list, then import in MailChimp
software. Add a Sign-Up Form on Your
Website After activating MailChimp, you can
easily create and design email signup and
subscriber pop-up form using this email
marketing software. When you finish the designing
of the form, an HTML code gets generated. To
activate the form you need to copy and paste the
code into your website. Email Marketing Tips And
Tricks No 2 TRACK EMAIL SIGN-UPS With the
MailChimp, it is impossible to track how many
website visitors have signup through your
website. If you want to track the activities of
the website visitors, then you have to take the
help of Google Analytics. Using the analytics
would provide you a clear view of the customers
behavior.
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• Next, set it up with Google Analytics and Send
  people to a Thank-You page after signing up to
  the mailing list and track how many people visit
  this page. Therefore, in this way, we can easily
  trace the total number of sign-ups.
• Email Marketing Campaign Tips No 3
• Follow these steps for setting up an email
  marketing campaign using MailChimp.
• WordPress First of all, create a thank-you
  page on your website.
• MailChimp Set up the website /thank-you page
  URL instead of Mailchimp default thank-you
  page.
• Google Analytics Next, you need to go to the
  admin section of the Google Analytics and in the
  goals setting you have to add a destination goal
  that starts with /thank-you. Admingtgoals
• 4.
• Consequently, test the setup process to certify
  whether it goes to the /thank-you page or not.
• 3 Actionable Email Marketing Tips And Tricks To
  Increase Sales And Visitors
• Add a Call to Action to Your Sign up Form.
• Website visitors come to the website for a
  reason, show them the benefit why they should
  subscribe to your mailing list. For example,
• PDF
• Checklists
• Toolkit / Resource Guide Free Video Course
  Discount Coupon
• Add a download link to your Call to Action in the
  thank-you page or final welcome email.
• Turn Your Landing page into a Sign-Up Form

Email marketing strategy
Follow these steps in WordPress to turn your
homepage into a signup form Add two new pages
Add to new pages on your website, i.e., home
and blog. Create a static front page Settingà
reading à front page displaysà static page à
home. Add sign up form to homepage In this
case, copy and paste the HTML code generated
after designing of the signup form in
MailChimp Display the blog section in the
navigation menu. Also, go to the appearance
setting of the WordPressà menus and add blog
to the navigation bar menu.
3. Include Pop-Ups Opt-In Forms on your
website Use Plugins like WP Subscriber which
gives you full control to add customizable
pop-ups and optin form for your website.
Otherwise, you can use free WordPress Plugins
such as ChimpMate to embed pop-ups on the
website. Especially this plugin enhance the
design of your sign up form and makes it very
easy to adjust the content and even skip double
opt-in which can slow down signups. You can
purchase this plugin and can use for your
websites.
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• Create An Email Campaign In MailChimp
• Follow these below email marketing tips and
  tricks to send an email to your subscribers
• As a rule, build a campaign and choose built-in
  MailChimp templates.
• Connect your MailChimp account and Analytics
  (Google) to induce campaign after click
  metrics.
• Go to Mailchimpgt accountgt integrationsgtconfirm)
  .
• Call To Action (CTA) finish the email with a
  clean and clear call to action (CTA).
• Dispatch a test email and recheck the subject
  line and spelling mistake, click on the link to
  test.
• Moreover, finally, consider the time zones of the
  customers and according to the time zone and day
  of the week send your email campaign. Therefore,
  tune up the best time to email once you have
  collected data by running a few campaigns.
• EMAIL ANALYTICS 5 Must-Know MailChimp Metrics
  for Email marketing
• It is essential to understand the given below
  metrics To understand email marketing metrics.
• Opens Gives you an idea about how many times
  the subscribers opened an email campaign.
• Clickthrough Rate (CTR) shows you the
  percentage of how many times the subscribers
  clicked the campaign.
• Unsubscribes Shows you the details of the
  customers who have unsubscribed your mailing
  list.

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