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Pet Localisation Using GSM for Seniors
By Rajasekaran And Karthick
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Population Statistics of France

• The population of France is estimated at
  64,641,279 as of July 1 2014.
• France's population is equivalent to 0.89 of the
  total world population.
• While more than 60 years old accounted for 20.8
  of the population in 2005, they will account for
  30.6 in 2035 and 31.9 in 2050.

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Smart Phone Consumers

• Smart Phone Consumer ages 50 and older 20442364
• 63 (12878689.32 ) of Seniors have a Smartphone

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Total senior Population Vs Seniors having Dog
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Market Needs

• Pet monitoring is providing the market with a
  portable, easy to use, electronic tracking device
  with GSM technology. Pet monitoring seeks to
  fulfill the following benefits that are important
  to its customers.
• Technology Pet monitoring uses the latest trend
  in GSM Technology
• Accessibility The customers can purchase the
  product through on-line and it will shipped
  anywhere in the Europe.
• Competitive Pricing Pet monitoring devices are
  priced competitively with other pet tracking
  service but without additional fees.

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Survey on last five years

• Among the key findings
• Only 25 percent of pet guardians reported a lost
  dog or cat in the past five years.
• Percentages of lost dogs versus lost cats were
  nearly identical 24 percent for dogs and 25
  percent for cats.
• 75 percent of dogs and 65 percent of cats
  reported lost were returned safely to their
  homes.
• Only 6 percent of dog owners and 2 percent of cat
  owners found their lost pets at shelters.
• 25 percent of dogs were found because they were
  sporting identification tags or microchips.

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Pet population survey
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Survey on veterinary consultations

• The population study conducted and suggests that
  87 percent of dog owners regularly, i.e. at least
  once per year, consult the veterinarian with
  their dog 27 percent even bring their dog to the
  veterinarian three times per year or more.
  Veterinary treatment of cats is less frequent 30
  percent of the cats are not taken in for regular
  checkups, and only 9 percent of cats are treated
  three times per year or more.

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Spending in Western Europe 2014
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Business plan
Years
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USE CASE

• To find lost pet Dog or Cat
• Step 1 Turn on Wi-Fi connection or Mobile data
  and connect with mobile
• Step 2 Open the Pet Monitoring application in
  your mobile
• Step 3 Click on and search for your Dog or Cat
• Step 4 Location is detected for every time
  instant or defined time
• Step 5 View the exact location on map using
  mobile
• Step 6 Go to the location shown in mobile
  application
• Step 7 Get the dog or cat

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SWOT SWOT
STRENGTH It is a  unique product Working together to help each other to track any lost pet. Social network to make friends The app is quick and easy to navigate We provide excellent  help service from our highly trained team which are available 24hrs to assist our customers  The device is  much smaller compare to other tracking devices on the market It is a chargeable device which takes less time to charge and will last longer. OPPORTUNITIES People are willing to spend more on pets to keep them safe as there is an increase numbers of missing pets. Apps are on the increase and more and more people use the device. An increase in social networking Another opportunity is the changes in government legislation about pet owners required to have a GPS fitted. Pet theft
WEAKNESS (area of opp) (store up) Customers receiving alerts at inconvenient time or a high level of missing pets in particular location. Notification can be switched off which limit the amount of search party. A third party is required to locate the pet when it is out of range, which can be time consuming in an emergency THREATS (Identify) There are numerous tracking device companies Our marketing campaign is aim at correct market segment and our promotional strategy Lack GPS and network coverage.  Lack GPS and network coverage.  Technical difficulties will cause delay in our service Changes in technologies can cause our product to face a decline in the product cycle.
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RISK METER
Risk Factor 1 2 3 4 5
Product Usability     X   
Handling skill of seniors     X   
Operatability    X    
Size and weight    X    
Realism deadlines  X        
Revenue expectation       X  
Clarity of objectives     X    
Lowest Risk
Low Risk
Medium Risk
Moderate Risk
HIGHEST RISK
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Profit per Product
Selling cost Selling Price Per Product
Selling price 95
Call and messaging service 1
Total 96
Selling Price per Product 96
Cost Price Per Product 73
Profit Per Product 23
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COST ANALYSIS
SENARIO 1 (HIGH PROFIT) SENARIO 1 (HIGH PROFIT) SENARIO 1 (HIGH PROFIT) SENARIO 1 (HIGH PROFIT) SENARIO 1 (HIGH PROFIT) SENARIO 1 (HIGH PROFIT)
Years Year 2015 Year 2016 Year 2017 Year 2018 year 2019
Customers 635,037.80 793,797.20 1058396.33 2289594.5 3,075,189
Selling price 95 96 97 98 102
product sold 535,037.80 693,797.20 1358396.33 2598594.5 3,988,578
Retun Expected 60,328,591 76,204,531 102,664,444 224,380,261 313,669,278
Actual Return 50,828,591 66,604,531 131,764,444 254,662,261 406,834,956
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COST ANALYSIS
SENARIO 2 (Less profit) SENARIO 2 (Less profit) SENARIO 2 (Less profit) SENARIO 2 (Less profit) SENARIO 2 (Less profit) SENARIO 2 (Less profit)
Years Year 2015 Year 2016 Year 2017 Year 2018 year 2019
Customers 415,037.80 493,797.20 1058396.33 2087594.5 3,075,189
Selling price 95 96 97 98 102
product sold 314,037.80 351,797.20 998396.33 1698594.5 2,098,578
Retun Expected 39,428,591 47,404,531 102,664,444 204,584,261 313,669,278
Actual Return 29,833,591 33,772,531 96,844,444 166,462,261 214,054,956
SENARIO 3 (Moderate Profit) SENARIO 3 (Moderate Profit) SENARIO 3 (Moderate Profit) SENARIO 3 (Moderate Profit) SENARIO 3 (Moderate Profit) SENARIO 3 (Moderate Profit)
Years Year 2015 Year 2016 Year 2017 Year 2018 year 2019
Customers 535,037.80 653,797.20 1098396.33 2087594.5 3,175,189
Selling price 95 96 97 98 102
product sold 535,037.80 648,897.20 1158396.33 2298594.5 3,288,578
Retun Expected 50,828,591 62,764,531 106,544,444 204,584,261 323,869,278
Actual Return 50,828,591 62,294,131 112,364,444 225,262,261 335,434,956
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WORK FLOW OF PET MONITORING DEVICE
Pet Monitoring device
Wi-Fi/MOBILE DATA
Wi-Fi / MOBILE DATA
GPS DEVICE IN DOG COLLER
Mobile
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Thank you