How Content Marketing Can Be Useful

1
How Content Marketing Can Be Useful
2
Why Content Marketing Works
Before I show you the data, let me explain the
fundamental reason why content marketing works
better for businesses It works for prospective
customers.
The best promotional content for your business is
content that provides concise and complete
answers to your prospective customers most
common questions. Every day your target customers
ask questions in social networks and search
engines, which lead them to your content where
they find the answers they need.
3
5 Data Points for Content Marketing
Paying for website traffic is expensive.
According to VentureBeat, the average cost for
many industries to purchasing a single website
visitor is between 1.00 and 3.50.
1.
Paid online advertising is not only less
efficient, its expensive too. If youre a
locksmith with a citywide service area, paying
3.50 per website visitor is crazy. For the
highly performing small business, 100 website
visitors purchased for 350 turns into 20 sales
leads, which turns into five booked appointments.
4
5 Data Points for Content Marketing
Generate more leads. According to HubSpot, small
businesses that use content marketing generate 55
percent more website leads at a cost that is 62
percent less than leads acquired through paid
advertisements.
2.
Using paid cost-per-click advertisements to get
20 sales leads from your website cost you 350.
Based on point 2 you could have instead gotten 33
sales leads for a cost of 133 had you been doing
content marketing.
5
5 Data Points for Content Marketing
Much less expensive. A press release by Eden
Platform, a business I used to own, shows adding
one new piece of content to a small business
website each week for one year produces search
engine traffic equal to that from a 90,000 paid
advertising campaign.
3.
Unlike paid advertisements that are only
displayed in the search engines while your credit
card is being actively billed, new content on
your website lives on and can continue to attract
thousands of prospective customers every year.
6
5 Data Points for Content Marketing
The more content, the better. According to
HubSpot, businesses with websites with 401 to
1000 pages get 600 percent more leads than those
with 51 to 100 pages.
4.
The search engines care about the scale and
freshness of your content. Larger and more
recently updated websites achieve higher
authority and the search engines deliver more
visitors to these websites.
7
5 Data Points for Content Marketing
Content marketing is growing. This eMarketer
article shows that content marketing is growing.
Three out of four small businesses plan to
increase their content marketing efforts in 2013.
5.
But there is good news too. Based on point 5,
chances are, one of your four most annoying
competitors isnt going to be doing content
marketing this year. Whos going to get their
sales leads as they slip behind? Launch your
content marketing strategy soon and their sales
leads could be your new sales leads in 2015.
8
Contact US
Techno Infonet
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India.
91 79 40307527
http//www.technoinfonet.com