Benefits of Print Media Advertising – White Star Media

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Benefits Of Print Media Advertising
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As print media comprises of newspapers and
magazines, lets cover each of the segments.

• Newspaper Advertising Overview

• Magazine Advertising Overview

Paid-circulation newspapers have been a popular
advertising medium for many years. Most local
businesses use newspapers to advertise their
goods and services, so do the big industrial
giants. That is why almost every community is
known to have its own newspaper. Most ads are
cheap and low cost.
There are about 160,000 magazines published in
the world. The large number of these magazines is
somewhat misleading as it does not bring that
many revenues. However, there is still a great
deal of respect and demand for this traditional
form of media advertising.
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ADVANTAGES OF PRINT MEDIA ADVERTISING
Specific Target Audience
In print media, the advantage of catering to
specific target audience opens up countless
opportunities to enhance sales figures. A fashion
magazine would highlight cosmetic products and
fashion accessories. At the same time, a sports
magazine would display sports related ads to
cater to its readers. There is no wastage of
resources as ads get to reach the target
audience.
Loyal Readerships
In the print media industry, readership is mostly
longstanding and loyal.
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ADVANTAGES OF PRINT MEDIA ADVERTISING
Special Ad Positioning
A major advantage in magazine advertising is that
an advertiser can request special ad positioning.
This means you can ask that your ad is placed in
a specific page or within a column article. This
will bring greater visibility to the brand. This
is also commercially more effective as potential
buyers would notice it.
Credibility
Over a period of years, magazines create a vast
pool of loyal readers who feel safe in its very
credible environment. The interactive element may
be less when you compare it with the aggressive
online advertising. But the key factor is
credibility that print media continues to reign
over.
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ADVANTAGES OF PRINT MEDIA ADVERTISING
Long Life Span
Compared to websites or national newspapers,
magazines enjoy the longest life span. There are
some magazines that are treasured across decades
like valuable references. The National Geographic
is such an example as its content is never
redundant.
High Reach Prospective
Another advantage is that magazines have a high
reach prospective. This is because magazines get
passed from family to friends to customers to
colleagues and so on.
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ADVANTAGES OF PRINT MEDIA ADVERTISING
Glossy Ads
Unlike newspaper advertising, magazine
advertising gives great scope to glossy ads.
These are usually trend setting and eye catching.
The best thing is that every body loves to look
again and again at glossy ads. So maximum
visibility is again reiterated through magazine
advertising. That is why it is stated often
that consistent advertising ensures a cumulative
effect. The more familiar buyers are with a
brand, the more likely they would buy it. That is
why print media advertising will never be out of
fashion.
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Contact US
White Star Media Corporate Office
1 Bridge Street Suite 130 Irvington, NY
10533 Main Phone [phone] Main Fax
914.693.8740
http//www.whitestarmediainc.com