Eastern Channel

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Eastern Channel
English Edition Advertising Agency Shanghai
Cheng Guang Investment Management Company
Ltd.
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About Eastern Channel

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The Magazine

• Eastern Channel (CN611215/V) is the
  free magazine to the passengers of China Eastern
  Airlines. It is approved by General
  Administration of Press and Publication. This
  colour well-printed bilingual magazine is issued
  on the first day of every month. It focuses on
  the well-known figures leisure lives.

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Positioning

• Eastern Channel is mainly provided to
  authoritative and influential people.
• The magazine aims at high-end, business
  and leisure. Eastern Channel covers history,
  culture, fashion and information Readers will be
  deeply attracted and agree on the contents and
  the view points They will not only be the loyal
  audienceof the propaganda, but the
  supportersof the brands.

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Competitiveness

• Eastern Channel not only is a strong
  and effective channel of information, but helps
  customers establish a low-investment but
  high-benefit virtual sales center. Flexibility,
  effectiveness and objective are its
  characteristic and its key value. It uses the
  irreplaceable flat media form to express the
  culture of the enterprises and their brand
  images. It increases the extra value of customers
  in the special stage and important moment.

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Effectiveness

• Through the spread of information, increasing the
  exposure of the brand to promote the marketing
• Promoting the brand image and accumulating the
  capital of the brand.
• Helping customers overcome the trouble of limited
  resources and exploiting the mighty opportunity
  of virtual sales platform. Relying on the the
  flat media to open a second front.
• Depicting the stories of brands, their histories,
  the special technology, the growth of the
  enterprises and the hot topics to achieve the
  communication of the products and consumers.

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Eastern Channel Column Introduction
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• Finance Economy
• This column particularly focuses on
  the businessmens successful experience and their
  attitude of life, and shares the stories about
  their hardships. Their comprehension of life and
  their life styles are vividly presented in this
  column.

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• Fashion Lifestyle
• Life is an attitude which decides
  life. This column presents readers the lifestyles
  and the unique viewpoints of the stylish people,
  and every aspect of life. It also conveys a
  high-end living attitude.

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• Culture
• This column shows five-thousand-year
  Chinese culture on the basis of history and
  reality. It introduces the diverting collection,
  the exciting auction, and different peoples
  lives.

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• Sports
• The typical sports figures are most
  vividly depicted in this column. Through their
  details of life and their feeling experience,
  readers will have a good knowledge of the
  colourful sports life. It follows every global
  classical sports events and offers the related
  information. The purpose is to present casual
  space and to lead the tendency of fitness.

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Characteristic
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• According to different social hot issues and
  fashion, we will present marvellous contents of
  the related topics in every column of Eastern
  Channel

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Format of Columns

• Based on the medium--Eastern Channel
• The novel format and the free pattern. Breaking
  the traditional mode of layout, with the
  characteristic of young, fashionable and
  new-oriented.
• Clear page space
• Splendid special columns

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• Finance Economy
• Cover Story
• Dynamic Analysis of Finance and Economy
• Reports on the financial legal cases

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Content

• Cover Story concerning the key to success of
  business people and their attitude of life,
  sharing the stories about their hardships and
  their comprehension of life, showing their
  lifestyle out of work.
• Dynamic Analysis of Finance and Economy
  analyzing the important situation of finance and
  economy, making the objective analysis of the
  unproved news and offering investors viewpoints
  at a different angle
• Reports on the financial legal cases reporting
  the latest and hottest legal cases

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• Fashion Lifestyle
• Travel
• Essays
• Old Buildings

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Content

• Travel introducing the beautiful sceneries and
  tourist attractions all over the world
  recommending the travel routes and discussing the
  interesting things on the way. It is an
  integrated reference of travel.
• Essays discussing fashion topics based on life
  to express the unique viewpoints showing every
  aspect of modern life and conveying a high-end
  living attitude.
• Old Buildings introducing the historic buildings
  and describing every detail of them to make
  readers feel the beautiful scenery around them.

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• Culture
• Collections
• Investment of Art
• Perspective of Culture

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Content

• Collections interesting collections including
  different views of life and another opinion of
  taste
• Investment of Art delicate works of art can give
  owners much happiness and make their life richer
  and more interesting. All of the investors agree
  that the investment of arts will be the top of
  three most beneficial investments in the world.
• Perspective of Culture There are many topics on
  culture. The perspective of culture is to show
  the five-thousand-year Chinese culture at the
  angles of history and reality.

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• Sports Column
• The Peculiar Column
• ---Eastern Channel different from other flight
  magazines

• Designing the inside front cover, the entire
  column is a perfect system.(The 20-page sports
  column is laid out in the last part of the
  magazine. Added the inside front cover, it is
  just like an integrated Sports Monthly.)

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• Layout of Sports Column
• Interviews of Sports Stars
• Global Classical Sports Events
• Hot Issues of Sports
• Casual Space Fitness

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• Content
• Interviews of Sports Stars depicting the typical
  sports figures, Through their details of life and
  their feeling experience, readers will have a
  good knowledge of the colourful sports life.
• Global Classical Sports Events Concerning global
  classical sports events and offering related
  information
• Hot issues of Sports Discussing the hot sports
  topics in the society and offering a point of
  view to arouse en echo in readers.
• Casual Space Fitnesspresenting casual space
  and leading the tendency of fitness.

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Readership
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• The proportion of men to women is 7 to
  3 Monthly income is over 7,000 yuan, high
  degree they have rich experience and persist in
  their works They hold the casual and healthy
  attitude of life. They concern current affairs
  and are fond of joining in sports. They pursue
  healthy body and casual life.

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Readership

• Such business passengers and tourists as
  officers, leaders of enterprises and young
  white-collars are the main purchasers.
• Gendermale 70famale30?
• Age21-30 2631-40 3641-50 21above 50 17?
• Educationuniversity and above 64junior college
  20under junior college 16?
• Occupation high-level managers 27 professional
  technical personnel 15 middle-level managers
  30 owners of private enterprise 11 average
  clerk 12 others 5.
• Purpose of Travel business 63 travel 24
  visiting relatives 13.
• Monthly Income under RMB4000 35
  RMB4001-RMB6000 17 RMB6001-RMB8000 8
  RMB8001-RMB10000 9 above RMB10000 31 .

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Circulation
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For Elites
Eastern Channel will be launched into
these placesall flights of China Eastern
Airlines the airport waiting rooms in Korea,
Japan and Hong Kong the grand hotels in Shanghai
and Xian domestic and international agencies
and operations departments
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Introduction of China Eastern Airlines

• China Eastern Airlines Corporation limited
  belongs to the China National Aviation Holding
  Company. Its amount of passenger transport is
  always the top of the civil aviation system.
• The amount of airlines nearly 700 airlines of
  international, areas and domestic, the airlines
  cover all over the country, the media of aviation
  spreads over 120 big cities.
• The amount of planes over 300 planes
• Annual volume of passenger traffic over 30
  million

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• Circulation and Channels
• It is circulated by over 80 thousand
  magazines per month. The annual volume of reading
  is over 30 million.
• The golden card members of China Eastern Airlines
  occupy 5
• There are 342 scheduled flights every day, they
  occupy about 88
• The grand hotels in Shanghai and Xian occupy 5
• The airport waiting rooms in Korea, Japan and
  Hong Kong occupy 2
• Channels all flights of China Eastern Airlines
  domestic and international agencies and
  operations departments

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Advertising Rates
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Common Page
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Format
Spread Page
Full Page
Note The blue sections are for the advertisements
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Notes to Advertisements

• 1. Publish 12 issues per year
• Publication Date the first day of every
  month
• Booking Deadline 30 days prior to
  publication date
• Material Deadline 20 days prior to
  publication date
• 2. Film positive, 175lines/inch, emulsion side
  down
• Specification of Film four colour film, and
  accompanied by progressive proof
• 3. Manuscripts Requirements
• Format JPG?TIFF?EPS?AI
• Precision 300DPI
• Size Original

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Advertising Agency

• Shanghai Cheng Guang Investment Management
  Company Ltd.
• Address 3rd Floor of Building 1, No.50,
  Moganshan Road, Shanghai
• Zip Code 200060
• Tel[phone]
• Fax[phone]