Social Media Importance in 2015

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Social Media Importance In 2015
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2014 Was Definitely A Great Year For Digital
Marketing

• Looking back the years top social media
  highlights, we recall some outstanding milestones
  such as the IceBucketChallenge, Ellens Oscar
  selfie, the BringBackOurGirls campaign, or the
  Bendgate phenomenon.
• It was an impressive year for social networks
  too
• Instagram reached 300 million active users
• Every second, 2 people became LinkedIn
  members
• Facebook reached 1 billion active mobile
  users a month
• An average of 500 million tweets were sent
  per day
• 53 of Google Plus users interacted with a
  brand in a positive way
• After a brief look at what last year meant for
  the digital sphere, to get a grip on what the
  near future may look like, well now be shifting
  our attention to 2015s top social media trends
  that are most likely to make an impact on brands
  digital marketing strategies. Lets have a look!

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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
1. Higher Emphasis On Online Customer Service
Social, a space in which more and more consumers
are active, offers platforms for more direct and
one-to-one customer service, facilitating a more
human experience. In 2015, brands will become
expert at turning social media into an advantage.
In an increasingly automated and non-personal
brand-consumer ecosystem, brands will rely on
social media to enrich, differentiate and improve
brand reputation.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
2. Niche networks development
Following the success of big industry players
(Twitter, Facebook, Instagram, etc.) in the last
couple of years, 2015 will be the year of
smaller, niche social media platforms, that allow
users to connect with fewer people who have the
same interests or hobbies. Networks such as
Kerboodle (geared toward people who like to
shop), Foodie (a community for sharing recipes)
or Ravelry (a free community site for knitters,
crocheters and designers) will serve as a source
of inspiration, for new, interest-based
platforms. Furthermore, as most social networks
make their money through paid advertising, niche
networks will be perceived as the advertisers
dream due to its readymade target audience.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
3. The Rise Of Wearable Tech
According to our research, over the last year
conversation around wearables has jumped a
staggering 190, an increase similar to that of
wearable tech production. In 2015, well be
moving past the application of wearable tech for
very simple tasks, and as experts claim, a key
focus for this year will be health. Microsoft,
Google and Apple have released their own health
platforms, as doctors seem to become increasingly
interested in how wearable tech can be used to
provide information about health.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
4. Building Relationships With Vloggers
The popularity of vloggers, independent young
video bloggers who film various aspects of their
day-to-day life for thousands of followers to
enjoy online, is already setting the future shape
of marketing and advertising. Out of the top 100
most subscribed YouTube channels, 17 provide
vlogs as their primary style of footage,
showcasing an amazing opportunity for brands to
get involved. This year, another trend well be
noticing, is marketers reaching out to vloggers
for reviews and exposure, and why not, starting
to host their own vlogging channels.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
5. More Privacy On Social Media
In 2014, Twitter gave users the ability to share
public tweets in private conversations, whilst
Facebook launched Rooms, an app for anonymous
group chats. Additionally, anonymous social media
apps such as Snapchat, Secret or Whisper gained
popularity at the speed of light.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
6. Paid Media Evolvement
As Aaron Lee advises, this year, budgeting for
paid media will be more important than ever. The
increasing competition to get content across
will, in turn, evolve paid media into another
level, as businesses try to satisfy consumers
thirst for good content.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
7. Less Selling, More Caring
Marketers will progressively continue to
acknowledge the importance of talking to
customers, not at them. Telling a story, rather
than pushing a message, will make a difference
for those who understand that, on social, showing
you care about your audience (by simply answering
their questions, sharing content aimed to solve
their problems or by engaging) matters more than
pitching your services/products.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
8. Instagram Will Continue To Grow
Over the last year, Instagram has become the most
popular network for sharing images and videos.
Forrester reports that Instagram posts generated
58 times more engagement per follower than
Facebook and 120 times more engagement on Twitter.
This year, Instagram advertising is expected to
expand as the number of users will continue to
grow. So, Instagram might be worth giving a try
if you havent done so yet and if youre still
looking to boost your social media advertising.
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Here Are Tips For Getting Your Social Media On
Track And Set For Success In 2015
9. Agile Marketing A Key Differentiator For
Brands
Agile marketing, making quick moves based on
responses to real-time data, its a vital skill
set for todays marketing leaders. The Super
Bowl 2013 Dunk in the Dark tweet or the more
recent KitKats Bendgate tweet, are two
brilliant examples of how spot-on reactions to
external high-scale events can help brands boost
their online reputation.
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