Search Engine Ranking Factors

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Search Engine Ranking Factors
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Every website need to be optimized to get good
search engine rank. Almost everyone knows that
Google uses some algorithms to rank a website in
search engine
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Domain Factors
Domain Name
Domain Age
Domain Extension
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Domain Name
Name of the domain and Length of a domain also
one of the important factor for SEO Rankings,
keep it as medium length and it must appropriate
to your industry.
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Domain Age
The age of a domain also impact on SEO Rankings,
but it not a very much important and the key
words in your domain name will highly impact on
search engine rankings.
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Domain Extension
Are you targeting global or local market? Its
also important, if you are targeting local
markets it preferable extension with specified
country like .us, .uk, .in and .co, etc
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Site Level Factors
Sitemaps
Tools Integration
Mobile Optimization
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Sitemaps
Site maps will helps to crawl and index your each
and web page in search engine as quick as it
possible and its the simple way to understand
whats going on your website.
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Tools Integration
Which tools you are using like Google web master
tool, Bing webmaster tools, are you verified your
website by using these tools? Its also important
verified web site get chances to better optimize
for search engines.
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Mobile Optimization
Is your website is optimized for mobile? If it
not optimised for mobile try to optimise for
mobile and small screen devices because day by
day searching through is mobile increased and
its also effecting on search rankings.
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On-Page Factors
Title Meta Tags
Header Tags
Content
URL Structure
Internal Linking
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Title Meta Tags
Title and Meta tags are very important for your
webpage, maintain proper page titles, Meta
description and Meta keywords for each and every
page of your website
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Header Tags
Use the Header tags in each and every page of a
website. If possible use the targeted keywords in
header tags. Maintain minimum two header tags in
a web page
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Content
Use always fresh and unique content in a webpage.
Dont copy content from any others, because
search engine will always crawl your content. If
you use any copy content then mention the source
from where you are copied.
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URL Structure
Use the URL in proper way like try to put
keywords in URL and avoid numeric and auto
generated URL structure. By using keywords in URL
it will increase visibility of your web page in
search engine will increase.
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Internal Linking
Internal linking is nothing but linking your
webpage with in your website it is also one of
important factor in SEO On-page Optimization.
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Off-Page Factors
Back-link Building
Search Engine Submission
Social Media Connections
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Back-link Building
Back links are the most important factor in SEO
Off-Page Optimization.by increasing backlinks to
your website from various websites. There are
many ways to build backlinks.
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Search Engine Submission
When you make changes in website submit your
website to major search engines and use pinging
tools to quick index for your webpages, because
search engines dont know about your updates.
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Social Media Connections
Now a days social media will playing major role
in search engine optimization. The web traffic
coming from social media sites and followers /
Connections in major social media sites allows
rise up your position in search engines.
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Thank You