PDF Influence: Science and Practice Subsequent Edition Kindle

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Description
Influence Science and Practice is an examination
of the psychology of compliance (i.e. uncovering
which factors cause a person to say ÂyesÂ
to another's request). Written in a narrative
style combined with scholarly research, Cialdini
combines evidence from experimental work with
the techniques and strategies he gathered while
working as a salesperson, fundraiser, advertiser,
and in other positions inside organizations
that commonly use compliance tactics to get us to
say Âyes. Widely used in classes, as well as
sold to people operating successfully in the
business world, the eagerly awaited revision of
Influence reminds the reader of the power
of persuasion. Cialdini organizes compliance
techniques into six categories based on
psychological principles that direct human
behavior reciprocation, consistency, social
proof, liking, authority, and scarcity.
3
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5
Description
Influence Science and Practice is an examination
of the psychology of compliance (i.e.
uncovering which factors cause a person to say
Âyes to another's request). Written in a
narrative style combined with scholarly research,
Cialdini combines evidence from experimental work
with the techniques and strategies he gathered
while working as a salesperson, fundraiser,
advertiser, and in other positions inside
organizations that commonly use compliance
tactics to get us to say Âyes. Widely used
in classes, as well as sold to people operating
successfully in the business world, the eagerly
awaited revision of Influence reminds the reader
of the power of persuasion. Cialdini organizes
compliance techniques into six categories based
on psychological principles that direct human
behavior reciprocation, consistency, social
proof, liking, authority, and scarcity.
6
PDF Influence Science and Practice Subsequent
Edition Kindle