How do people influence you?

1
Propaganda and Persuasive Techniques

• How do people influence you?

2
What is Persuasion?

• A means of convincing people
• to buy a certain product
• to believe something or act in a certain way
• to agree with a point of view

3
Persuasive Techniques

• False Analogy compares two things that do not
  have enough similarities to be a valid comparison

4
Persuasive Techniques

• False premise begins with a statement that is
  not true

People who wear glasses are smart. Naomi wears
glasses, so she is smart
5
Persuasive Techniques

• Red Herring a reason that distracts from the
  argument

6
Persuasive Techniques

• Either/or Fallacy assumes that there are only
  two alternatives.

Either go to college or forget about getting a
good job.
7
Common propaganda techniques often used in
advertising

• Slogan
• Repetition
• Bandwagon
• Testimonial
• Emotional Appeal
• Expert Opinion
• Plain Folks
• Snob Appeal

8
Repetition The name of a product is repeated
many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
9
Slogan Can you hear me now?
A catchy phrase or statement often used to sell a
service or a product.
10
Bandwagon

• A statement suggesting that everyone is using a
  specific product, so you should too
• Persuading people to do something by letting them
  know others are doing it
• Gives impression that you will be left out if you
  dont do what you are being persuaded
• Example See why so many women have switched
  (Shampoo advertisement)

11
Why are these examples of Bandwagon?
12
Testimonial

• A well-known person supports a product or service

13
Emotional Appeal

• A person is made to have strong feelings about a
  situation or product
• Using the words of a famous person to persuade
  you Got Milk?
• Loaded words that make people feel strongly -
  love/hate,
• Sports figures promoting athletic gear, sports
  drinks, or shoes.

14
Testimonial

• Experts approve this product, so you should use
  it
• Four out of five dentists recommend sugarless
  gum for their patients who chew gum

15
Testimonial works because you feel like you can
trust the words of an expert or someone who is
famous.
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Expert Opinion

• Ads using scientific sounding language to make a
  product seem more effective.
• Appeals to the audiences intellect
• Four out of five dentists recommend this
  toothpaste.
• Studies show that.

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Directions

• View video 1 and video 2 on the class website.
  What message does each ad send? How are the
  persuasive techniques that were used alike and
  different?
• View a print advertisement from a magazine.
  Analyze it to determine what kind of technique
  was used. Record your answer on the worksheet.