Creating An Emotional Experience With Your Customers

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Creating An Emotional Experience With Your
Customers

• Helpful tips to fast forward your business to
  success.
• About critical keys to success, leadership,
  innovation and more

Podcast available at TheEntrepreneursRadioShow.co
m for full interview with Bruce Poon Tip
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• Successful people are average people that achieve
  extraordinary results.

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• Business drastically changed for over the last 10
  years
• In the last 50 years, travel industry has
  changed dramatically, people have changed in how
  they research travel with the internet.

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Two Things That Have Changed

• The information age and
• The social revolution

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The Information Age

• The idea that people have more information and
  everything available at their fingertips changed
  the way people research and the way people decide
  on where they want to go.

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The Social Revolution

• The way people communicate, make their decision,
  and engage with brands is very different.
• And it's changed the landscape because all the
  tools to engage customers today are free. 

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• So the idea of iconic brands spending 100
  million on ad campaigns isn't happening as much
  anymore because people are engaging with brands
  very differently.

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Go out of your comfort zone

• You always grow when you take yourself out of
  your comfort zone
• Taking yourself out of your comfort zone is
  really what life is about. And that can be that
  ability to grow and experience something new.

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Critical keys to Success

• First, you have to create a purpose around why
  your business needs to exist in the world.

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Critical keys to Success

• And then from that you have to wrap that around
  core values
• Define what your core values are in order to
  achieve success in your business.

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Critical keys to Success

• Your first employees or the first people that now
  represent your brand have to fully understand
  your purpose and you have to wrap that around
  your values.

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Critical keys to Success

• And then, once you do that you have to be able to
  hire and fire based on those values and that
  purpose.

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Critical keys to Success

• Leadership is the next step,
• But your leadership has to be able to be
  adaptable.

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Quote On Leadership

• Leadership is the art of getting someone else to
  do what you want done because they want to do it.

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Critical keys to Success

• The easiest type of leadership is leading by
  example.
• You work hard, they work hard, they see how
  passionate you are so they're passionate.

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Critical keys to Success

• But when you start getting employees that you
  never meet or don't have contact with on a daily
  basis, that becomes more of a coaching type of
  leadership because you now have to coach other
  leaders.

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Critical keys to Success

• But as you get older you get wiser, and as you
  get more people you get better people. And they
  put demands on you to continually grow and
  develop as a leader.

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Critical keys to Success

• Focus and Execution

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Critical Things To Fast Forward Your Business To
Success

• Find a mastermind where you can be surrounded by
  the people that have an entrepreneurial mindset.

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Critical Things To Fast Forward Your Business To
Success

• Second is find a mentor that's already achieved
  what you've dreamed of to personally mentor you
  and your business.
• So that you can quickly navigate your way to that
  next level and beyond.

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• "Happiness cannot be travelled to, owned, earned,
  or worn, it's the spiritual experience of living
  every minute with love, grace, and gratitude."
  
• Denis Waitley

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