3D Animation Applications in Television Commercials - PowerPoint PPT Presentation

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3D Animation Applications in Television Commercials

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Animation involves creation of motion to inanimate objects through continuous play and repetition of these objects .The typical speeds used to create motion are 20 to 30 frames per second. This technology is currently gaining grounds in the field of advertising due to the wide application and unusual movements created. Various steps involved in the production of animation systems include design phase, modeling phase, scene arrangements, transformation, assembly, creation of unique effects and finally transfer to video or even film. Animation is the ability to create an illusion of motion in otherwise inanimate objects .It has gained widespread popularity in making of television commercials .This has been due to increased creativity and originality provided by animation systems. – PowerPoint PPT presentation

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Title: 3D Animation Applications in Television Commercials


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3D Animation
  • Animation involves creation of motion to
    inanimate objects through continuous play and
    repetition of these objects. The typical speeds
    used to create motion are 20 to 30 frames per
    second.
  • This technology is currently gaining grounds in
    the field of advertising due to the wide
    application and unusual movements created.

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Features of 3D over Normal Television Commercials
  • 3D technology utilizes computer technology to
    create features that cannot otherwise be drawn by
    the most creative artistes. Great lighting,
    painting and color effects are achieved than
    normal television adverts. Computer aided 3D
    animation is able to bring out exceptional
    features such as
  • Creation of Images, which cannot be filmed by
    cameras.
  • Developing pictures and images not available in
    the real world such as people landing on planet
    mars or on any part of the moon
  • Great works of art that were destroyed by man or
    natural reasons can be recreated to appear as
    they were before

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Features of 3D over Normal Television Commercials
  • These events are highly appealing to people and
    produce great TV commercials for advertising.
  • 3D animation in television production can invent
    images that have never been produced or seen,
    therefore adding to originality of the adverts.
  • Moving images are produced from still life
    photos, figures and even from maps. With this
    concept, commercials can be generated from
    photography with advanced techniques.
  • Natural and supernatural phenomenons is
    simulated with 3D animation production to create
    unique video clips.

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Current research and trends in 3D animation
  • In the field of education, a lot of effort has
    been directed to creation of animated learning
    designs, which have been perceived to impart
    knowledge better than ordinary learning systems.
  • More advanced softwares are emerging every day
    to match with increasing quality requirements and
    more effective television commercials.

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Animation Production Phases
Various steps involved in the production of
animation systems include design phase, modeling
phase, scene arrangements, transformation,
assembly, creation of unique effects and finally
transfer to video or even film.
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Common Challenges in 2D and 3D Commercials
Production
Creativity is very important in animation systems
and is the key to getting attention from the
target audience. Manual development of animation
designs was also posing a serious challenge to
producers but with the introduction of computer
softwares, greater heights have been achieved of
2D animation designs for TV commercials.
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Contact Us
The Studio5 805 Imperial Heights, Near Akshar
Chowk, Vadodara 390 020 Gujarat, India Phone-
91 265 2984010 Email info_at_thestudio5.com
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