Title: 3D Animation Applications in Television Commercials
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23D Animation
- Animation involves creation of motion to
inanimate objects through continuous play and
repetition of these objects. The typical speeds
used to create motion are 20 to 30 frames per
second. - This technology is currently gaining grounds in
the field of advertising due to the wide
application and unusual movements created.
3Features of 3D over Normal Television Commercials
- 3D technology utilizes computer technology to
create features that cannot otherwise be drawn by
the most creative artistes. Great lighting,
painting and color effects are achieved than
normal television adverts. Computer aided 3D
animation is able to bring out exceptional
features such as - Creation of Images, which cannot be filmed by
cameras. - Developing pictures and images not available in
the real world such as people landing on planet
mars or on any part of the moon - Great works of art that were destroyed by man or
natural reasons can be recreated to appear as
they were before
4Features of 3D over Normal Television Commercials
- These events are highly appealing to people and
produce great TV commercials for advertising. - 3D animation in television production can invent
images that have never been produced or seen,
therefore adding to originality of the adverts. - Moving images are produced from still life
photos, figures and even from maps. With this
concept, commercials can be generated from
photography with advanced techniques. - Natural and supernatural phenomenons is
simulated with 3D animation production to create
unique video clips.
5Current research and trends in 3D animation
- In the field of education, a lot of effort has
been directed to creation of animated learning
designs, which have been perceived to impart
knowledge better than ordinary learning systems. - More advanced softwares are emerging every day
to match with increasing quality requirements and
more effective television commercials.
6Animation Production Phases
Various steps involved in the production of
animation systems include design phase, modeling
phase, scene arrangements, transformation,
assembly, creation of unique effects and finally
transfer to video or even film.
7Common Challenges in 2D and 3D Commercials
Production
Creativity is very important in animation systems
and is the key to getting attention from the
target audience. Manual development of animation
designs was also posing a serious challenge to
producers but with the introduction of computer
softwares, greater heights have been achieved of
2D animation designs for TV commercials.
8Contact Us
The Studio5 805 Imperial Heights, Near Akshar
Chowk, Vadodara 390 020 Gujarat, India Phone-
91 265 2984010 Email info_at_thestudio5.com
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