Graphic Design Goes Scientific

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Graphic Design Goes Scientific
(1888 PressRelease) The art of design can benefit
from the application of science. The key is to
know why and how designers should mathematically
analyse visual context to improve their art and
therefore their final product. The new
application Contextool makes it simple and
easy. Usually designers focus on the
good-looking side of design. They know the look
of an eye-catching visual message that will
resonate with viewers. This is a gut instinct
based on talent and experience. They gain a good
sense of what type of design and which colors are
trending through practice - more and more
practice - and research. But sometimes they have
to be particularly scientific researching visual
context, more specifically - colors. Here is a
list of cases where visual distinctiveness is of
great importance to any design Store shelves -
Color distinctiveness is one of the key factors
when designing a package to stand out on store
shelves. The higher end more popular brands are
going to occupy the shelf space at eye level, or
those middle sections. In order for anything else
to stand out on the top or very bottom shelves,
it must scream for the consumer's
attention. Zones crowded with ads - The same
applies to any area crowded with ads. This can be
as large as Time Square or as small as the coupon
section of your local newspaper. The colors of
the items within the context of your
advertisement, when held up against everything
else around it, must draw the eye because of its
distinctive differences.
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Store passages - It also is relevant in store
displays, window advertisements and other high
traffic front line advertising areas. When a
consumer is walking down a popular shopping row
or a mall, front window displays and decals is
what will beckon that person inside over other
clothing shops or entertainment venues with less
distinct displays. Ads on popular websites -
Another popular advertising area crowded with
content are popular websites. They are
overcrowded with "stuff" - other ads, page
specific pictures and videos as well as other
content. A great designer will always analyze the
context to go ahead of the competition on the
page for the viewer's attention. There are
other contexts in which a designer's work needs
to stand out. They include brochures, mailings,
ads in magazines, newspapers and television, and
book covers among many others. How does a great
designer with talent and experience move to the
next level? Contextool is an app that can help
any designer. It is an easy way to analyze the
context by letting the app mathematically analyze
perceptual distinctiveness of colors for you. The
free Android app analyzes a picture of the
context or environment. The web app takes it one
step further, analyzing the picture to
significantly increase the accuracy. It is
capable of up to an eighteen (18) picture
analysis and more detailed results. It is powered
by an algorithm based on perceptional difference
in colors and can work no matter the
brightness. Adding Contextool to the tool box of
any designer will raise the quality of work and
effective of the ad in any visual medium. You get
it at Google Play or http//www.contextool.com.