Enhance Customer Experience with Retail Traffic Intelligence-www.prodcotech.com

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Retail Traffic Intelligence

• Are you facing a slump in your sales? Get an
  expert opinion by visiting Prodco International
  Inc. Gain insights on ways to increase customer
  traffic. These would eventually result in an
  improvement in the actual sales generated by your
  business.

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Retail Traffic Intelligence

• Selling goods via retail stores plays a vital
  role in business. It completes the cycle from the
  production to the distribution of goods. The
  retail trade generally entails the sale of
  general and household commodities to domestic
  consumers. Occasionally, it also covers bulk
  sales to business organizations and enterprises.

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Retail Traffic Intelligence

• Retail houses based in stores, usually
  engage in selling goods at one place. They also
  provide other services like installation,
  troubleshooting etc. In comparison, retail shops
  that do not operate from stores, operate
  differently. They rely on other mediums to
  promote and publicize their products. This
  involves the use of various means like the
  internet, TV commercials and other forms of
  advertising. These mediums help them capture the
  attention of their target audience. On some
  occasions, they also rely on other ways of
  promoting their products or services. These could
  include using stalls at places frequented by
  people from their target audience e.g. malls,
  theatres etc.

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Retail Traffic Intelligence

• The movement of goods from a seller to a
  customer entails a seamless journey. The seller
  stocks a product and uses various means for
  promoting it. The promotion gains the attention
  of the customer. The promotional campaign leads
  the customer into taking a decision to purchase
  the item. The cycle ends when a customer ends up
  purchasing the item. This sequential chain of
  events is the determining factor for any business
  that operates successfully.

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Retail Traffic Intelligence

• Retail traffic control involves managing the
  often complex relationships between the business
  owner and the customer. Several major stores
  employ retail traffic measurement systems. These
  systems accurately calculate the pedestrian count
  for business intelligence purposes. When a
  business owner knows the precise number of
  visitors and customers entering the store on a
  daily basis, it helps in keeping a grip on the
  business. In other words, the traffic information
  on customers helps a business owner in planning
  and managing the business.

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Retail Traffic Intelligence

• When it comes to strategic planning, business
  owners rely on having optimal traffic and
  customer conversion rates. Having a good customer
  conversion rate is beneficial for the business.
  It enables a business owner to utilize existing
  resources optimally. To achieve a successful
  conversion ratio, business owners must focus on
  the total number of visits to the store as
  against the number of actual customers.

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Retail Traffic Intelligence

• Several people may visit your store casually.
  This could be either in person or online.
  However, not all of these visitors will purchase
  something from your store. However, as a business
  owner, you need to target those individuals
  making actual purchases. The sales generated by
  these people are the ones that mainly affect your
  returns. The conversions will vary from one
  business entity to another. For some business
  enterprises, the sales could represent the total
  number of subscriptions finalized in a certain
  period of time. For other businesses, it could
  denote the actual number of sales generated by
  people buying a specific product.

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Retail Traffic Intelligence

• Commercial and business enterprise owners
  utilize the people counter in several different
  ways to enhance the revenues generated by their
  business. To attract a large number of customers,
  some of the methods business owners could use
  include
• 1. Have websites that offer easy navigation.
  This would enable the user to browse and find the
  item of interest in just a few clicks
• 2. Organize networking events like community
  meetings
• 3 Enhance the level of credibility of the
  organization both offline and online. Utilize
  user reviews and third party logos on objective
  sites to achieve this end.

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Retail Traffic Intelligence

• Commercial and business enterprise owners
  utilize the people counter in several different
  ways to enhance the revenues generated by their
  business. To attract a large number of customers,
  some of the methods business owners could use
  include
• 1. Have websites that offer easy navigation.
  This would enable the user to browse and find the
  item of interest in just a few clicks
• 2. Organize networking events like community
  meetings
• 3 Enhance the level of credibility of the
  organization both offline and online. Utilize
  user reviews and third party logos on objective
  sites to achieve this end.

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Retail Traffic Intelligence

• With the ever-increasing advances made in
  technology, business owners can receive updates
  on website traffic in an instant nowadays.
  Several websites have a feature embedded in their
  codes. These providtraffic countere accurate and
  real-time updates about the retail traffic to the
  site, at any given point in time. By applying
  other add-on features, business owners can also
  monitor the variances in online traffic to their
  websites. In some instances, business owners also
  have the option of viewing traffic reports
  generated by retail traffic counters. These
  reports enhance the levels of precision and
  accuracy in counting the number of people
  visiting the store. They even provide other
  reports like the conversion ratio of the store.

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Retail Traffic Intelligence

• By reviewing the conversion reports at
  different levels, business owners can easily
  pinpoint improvement areas in their stores and
  work toward eliminating them. The plugging of all
  gaps and leakages will serve to improve the
  stores efficiency. This, in turn, will help
  identify other improvement areas and aid the
  overall development of the business. Above all
  though, it would help significantly in improving
  the revenue generated by the business, even as it
  reduces unnecessary expenses.

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Contact Us

• Prodco International Inc.9408 Boul. du
  GolfMontreal, QuebecCanada H1J 3A1
• Toll Free 1 888 577 6326
• Telephone [phone]
• Fax [phone]
• E-mail info_at_prodcotech.com