Use Traffic Counters for Understanding Your Potential Consumers

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People counters are cost effective and easy to
install. Moreover, they can monitor people
traffic in small, medium as well as large places.
Get it today and learn more about its
functionality. Get to know the daily traffic in
your store and of how it impacts your business,
only at Prodco International Inc..
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Business owners generally position a traffic
counter at the entrance or exit of their
facility. This enables them to study the flow of
traffic easily. They realize the value of each
person visiting their store or business center.
This is why places like airports, hospitals,
corporate organizations, casinos, super markets
etc. utilize these counters at optimal levels.
Simply knowing your conversion ratio and gaining
insights into customer behavior can give your
business a significant advantage over the
competition. Further, as a retailer, you can
choose automated retail traffic counters or even
manually operated ones, based on your
convenience. Furthermore, you could even get them
in power driven or battery operated varieties
too. Regardless of the model you select, each
counter will provide accurate data about the
visitors to your store.
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A retail people counter uses high-end technology
to monitor and count people. Examples of this
technology would typically include 1. Synthetic
Intelligence Infrared Beams or Rays 2. CCTV
Cameras that use computer vision for counting
people and, 3. Thermal Imaging Thermal imaging
works using the body heat generated by people
visiting the store. Smaller businesses could also
use manual tally clicks. However, these would not
be suitable for big places like shopping malls or
retail stores.
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Retailers consider retail counters as mediums
that Provide insights to improvement areas,
which lead to the implementation of various
solutions Result in the emergence and conception
of solutions aimed at improving service levels
and, Boost sales and profits by giving customers
what they need by addressing explicit and
implicit needs Thus far, estimates suggest that
about fifty percent of North American retailers
have installed this traffic-monitoring device.
The highly sophisticated nature of the people
counter has helped them make the best use of the
information provided by it. Not surprisingly, the
result has been a significant increase in their
sales.
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Simply having the counter and browsing through
the information is insufficient. You also need to
make the right use of the data. Some retailers
believe that time is money. Hence, they focus on
managing inventory levels and staffing, whilst
ignoring the information generated by the people
counter. Thus, they use marketing and advertising
gimmicks to attract customers for boosting sales.
This strategy might work on occasions. However,
it will not work always.
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In order to ensure an increased level of shoppers
to your store, you need to have a good balance of
products aligned with high-quality service. You
also need an innovative and reliable technology
that can give you insights into customer behavior
and inherent inefficiencies in your services.
Many retailers opt for a technology having the
most features. However, they fail to understand
that even if their counters offer maximum
features, they (as business owners) must know how
to capitalize on the insights provided.
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To gain that competitive edge over your rivals,
you must have a reliable people counter that
generates accurate reports. Moreover, you must
spend time over these reports and analyze them
regularly. For example, you could analyze data on
your staffing levels during peak and general
hours. This would enable you to know the average
waiting times for customers during peak and
general hours. This would help you provide
adequate levels of staffing at peak times. This
would improve the efficiency levels of your
business. It would also enhance the customer
satisfaction levels. Additionally, it could make
some of these customers return for repeated
business.
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You can also use people counters for advertising
and promotion. It can provide accurate
estimations about the traffic in your store. It
can even highlight sections in your store that
customers frequent while throwing light on those
areas that customers bypass completely. This can
bolster you into taking necessary action.
Managing the layout of the retail store and
experimenting with your services will always give
you the ability to stay ahead of your competition.
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Prodco International Inc.9408 Boul. du
GolfMontreal, QuebecCanada H1J 3A1 Toll Free
1 888 577 6326 Telephone [phone] Fax
1 514 324 1214 E-mail info_at_prodcotech.com