Coke Campaign

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Share a Coke Campaign
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• Famous products and services are also making
  full use of the social media domain. Well
  established and big players in the market are
  till date utilising the power of social media to
  promote and advertise their products and bring
  about a steady change, pushing them in the
  forward direction. Social Media Campaigns work in
  the favour of such brands and help them to
  prosper even more.

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• The campaign that we are discussing over
  here was done for a brand that is amongst the top
  few ones dominating the market in that particular
  sector- CocaCola. The Share a Coke
  Campaign started last year in the month of August
  in Australia.

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• Research revealed that even after a strong
  brand presence, dominance in the market at
  various geographical locations, there were many
  teens who hadnt even tasted Coke. Also, despite
  healthy brand tracking data, teens and young
  adults hadnt enjoyed a COKE in the previous
  month alone.

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• As such the brand wanted to increase their
  consumption rate and thereby increase the number
  of people who open a coke at every happy
  occasion. To acheive the same, the company ran a
  campaign, designed by the creative team at
  Ogilvy, Australia, wherein the company printed
  some of the most common first names on the
  bottles/cans giving them a more personalised
  approach. The campaign will also allow people to
  get their customised bottles made. At every
  centre the crew will be present ready to help the
  people out and also helping them edge the name of
  their choice on the bottles/cans.

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• The idea behind doing so was that in the
  digital world, the way we connect has changed. We
  had to jump start some real conversations with
  people you may have lost touch with, or were yet
  to meet. In such a scenario nothing reminds you
  more of someone than their first name. Hence, the
  campaign.

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• The campaign brought great results, in just
  the first three months of the campaign the young
  Adult consumption increased and Australians began
  to drink Coke for the first time, or for the
  first time in over a year.The brand was able to
  achieve millions of impressions on Facebook along
  with more than tens of thousands of virtual Coke
  cans shared.Tens of thousands custom COKE cans
  printed at Westfield Shopping Centres and the
  campaign had gone viral. People of other
  countries were still wondering about what Coke
  was up to when it busy implementing one of the
  most successful campaigns it has ever done.

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• Seeing the impact of the campaign and the
  building interest of many people worldwide the
  campaign has now spread all around the world. The
  campaign is about to be held in Johannesburg,
  Mpumalanga in February and March as of now. There
  is no doubt on the fact that the campaign has
  been a wonderful experience for the company as
  well as the people. The personalised coke bottles
  and cans have substituted many gifts and presents
  since the time of its inception

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• Statistically traffic on the Coke Facebook
  site increased by 870 and the Facebook page grew
  39. In Australia, Coke is the number one most
  talked about Facebook page and it is the 23rd
  globally. Seventy-six thousand virtual Coke cans
  were shared online and 378,000 custom Coke cans
  were printed at local Westfield malls across the
  country. It was one of the most famous and the
  most successful social media campaigns

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Rajat Garg (CEO) rajat_at_socialappshq.com 91 995
808 3052 http//www.socialappshq.com