DIGITAL MARKETING TOOLS & TECHNIQUES

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Digital Marketing Tools and Techniques
Welcome to the world of digital marketing! In
this presentation, we will introduce you to the
exciting world of online marketing and how you
can leverage the right tools to grow your
business by seven boats info-system pvt.Ltd.
by Swapnendu Chakraborty
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Overview of Digital Marketing
Reach
Engagement
Measurability
Digital marketing has the advantage of reaching a
wider audience in a more cost-effective manner.
It can also be customized to target specific
demographics.
Digital marketing tools enable two-way
communication. Brands can engage with customers
in real-time, receive feedback, and respond to
queries.
Digital marketing tools enable the tracking of
metrics like clicks, impressions, conversions,
and ROI. This enables businesses to measure the
effectiveness of their campaigns and refine their
approach.
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Importance of Digital Marketing Tools
Global Audience
Data Analysis
Customer Engagement
Digital marketing has the ability to reach a
global audience at a fraction of the cost of
traditional advertising
Digital marketing tools provide insights into
customer behavior and preferences, which can be
used to refine marketing strategies.
Digital tools enable customers to engage with
brands, providing feedback and contributing to
brand-building.
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Types of Digital Marketing Tools
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Promoting your brand on social media platforms
and connecting with customers.
Placing ads on search engines or social media
platforms and paying for clicks or impressions.
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Search Engine Optimization (SEO)
Email Marketing
Sending promotional emails and newsletters to
customers to keep them engaged and informed about
your brand.
Optimizing your website to rank higher in search
engine results pages and drive organic traffic.
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How to Choose the Right Digital Marketing Tools
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Define your target audience
Set goals and objectives
Understand the needs and preferences of your
target audience to choose the right platform and
tactics.
Define the desired outcomes of your digital
marketing campaigns, and choose the tools that
align with those goals.
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Consider return on investment (ROI)
Choose the tools that will provide the most
return on investment based on your budget and
goals.
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Case Studies of Successful Digital Marketing
Campaigns
Burberry
Domino's Pizza
Coca-Cola
Burberrys Art of Trench campaign encouraged
people to share photos of themselves wearing
Burberry trench coats. The campaign generated
21,000 submissions and increased sales by 50.
Dominos Pizza Tweet-to-Order campaign allowed
customers to place an order by tweeting the pizza
emoji. The campaign generated 1.2 million tweets
and increased sales by 7.
Coca-Colas Share A Coke campaign involved
printing popular names on coke bottles. The
campaign generated 155 million impressions on
social media, and increased sales by 2.5 in the
US
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Conclusion
Digital marketing is essential
Invest in the right tools
Stay agile and adaptable
Digital marketing is an essential part of modern
business, providing the ability to reach a wider
audience.
The right tools can make all the difference,
helping you connect with customers and achieve
your marketing goals.
Stay agile and adaptable to changing trends and
technologies to remain relevant in this dynamic
field.