How pay per call system works

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How pay per call system works
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• Pay per call or Cost per call is the advertising
  based on the performance model and it is found in
  the compensation model. The system is the same as
  the Pay per click or PPC ads. The difference is
  that the company that provides the per call
  service, will only be paid if the advertised
  number is called. The first company to use this
  program was in 2004. The voice contact is
  normally suited for the local and high value
  purchase where the customers wish to call the
  vendor before they can decide to buy. In
  consideration of the fraud involved in pay per
  click, this option has been proven to be among
  the best solution where the business can connect
  with the customers. This option has grown in
  number especially with the growing number of the
  people who use smartphones.

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• PPcall or Pay per Call service was normally the
  billing system that was used before for 900
  numbers since most of the services had 9xx
  numbers. This is the services where the company
  bills the fee that it is given to the owner of
  the number when his number is called.
• The call tracking system is based on the
  technology that enables the tracking of the
  calls. The capacity to track down the reward
  partners help the business to evaluate the
  performance and to get the revenue based on the
  shares. Most of the call providers like
  myphonesite.com have the web forms or the
  optimized landing pages that may help in
  generating the phone calls. On the web based
  platform, the business may define the relevant
  key terms and the desired categories for the
  geographic area where the ads have to appear.

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• The cost of this service is normally higher
  compared to the cost per click. The high price
  paid on such calls is meant to identify the
  really intention of the consumers to buy the
  product. These calls have high conversion rate
  compared to the clicks. The report that it is
  also captured can be more detailed and also
  actionable compared to the data gotten from per
  pay click.
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• The pay per call is also the bridge used between
  the offline and online advertising. This is
  because contrary to the pay per click option, it
  can extend beyond the online advertising. This
  can be used for outdoor, TV, print and other
  traditional mediums. The system also helps the
  people who do not have the access to the internet
  since it is accessed by the phone call and not
  internet.

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• The services also help the people who want to get
  involved into ROBO which means that it is for the
  customers who Research Online and they Buy
  offline.
• Since 2010, the pay per click call had extended
  to smart mobile phone where the user can connect
  directly by clicking the number provided without
  having to dial the number on their own. The web
  enabled smartphones have the functionality that
  are behind the growth of the pay per minute
  platform and pay per call solutions.