InternationalEBusiness

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International/E-Business

• Jane Thompson
• Judee Timm
• Brenda Ingram-Cotton
• Bob Livingston

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Committee Objectives

• Modules
• Intercultural Communications/Cultural Bridges
• The E-Business Phenomenon
• Electronic Implications for the Global
  Environment
• Course
• Multiculturalism in Corporate America

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Intercultural Communication

• International Business Team
• Bus. Ed./CIS State Advisory Committee
• Curriculum for the New Millennium
• Asilomar ConferenceMarch 14-16, 2004

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(No Transcript)
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Course Description

• One-unit course studying intercultural
  communication
• Covers verbal and nonverbal communication
  patterns
• Focus on
• Communication barriers
• Contrasting values
• Universal systems
• Etiquette
• Customs
• Negotiation

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Objectives

• Understand how oral and nonverbal communication
  patterns vary from culture to culture.
• Identify some of the common sources of
  misunderstanding that occur in written and oral
  intercultural communication.
• Appreciate the role that values play in
  communicating effectively with persons from other
  cultures.
• Understand how individualism and collectivism
  play a role in cultural values.
• Understand how position and status affect
  cultural interaction.
• Become familiar with cultural customs and the
  role protocol plays in communicating with persons
  of other cultures.

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Objectives

• Appreciate attitude differences toward men and
  women in various cultures.
• Learn how religious influences have an impact on
  cultural values.
• Compose effective business communication based on
  an understanding of the relevant environments and
  differences in tone, style, and format
• Understand the language differences that exist
  between persons who speak different languages or
  English as a second language.
• Understand the language differences that exist
  between persons who speak the same language.
• Understand the importance of accurate translation
  and interpretation to intercultural
  communication.
• Understand the influence of culture on
  negotiation and legal communication.

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Course Content

• Need for Intercultural Communication
• Nature of Communication
• Global Systems
• Cultural Values
• Human Language
• Nonverbal Language
• Customs Etiquette
• Written Business Communication
• Acculturation and Culture Shock
• Intercultural Negotiation

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Instructional Methods

• Lecture and discussions
• Case studies
• Individual/group oral presentations
• Role playing
• Internet research
• Guest speakers

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E-Business Phenomenon

• Bob Livingston

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E-Business Phenomenon

• The information technology revolution
• Which revolution
• Lessons from the industrial revolution
• Information technology an historical sequence
• Models, actors, and sites of the information
  technology revolution
• The information technology paradigm

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E-Business Phenomenon

• The new economy informationalism, globalization,
  networking
• Productivity, competitiveness, and the
  information economy
• The global economy structure, dynamics, and
  genesis

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E-Business Phenomenon

• The transformation of work and employment
  networkers, jobless, and flex-timers
• The historical evolution of employment and
  occupational structure in advanced capitalist
  countries
• Is there a global labor force

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E-Business Phenomenon

• The network enterprise the culture,
  institutions, and organizations of the
  informational economy
• Organizational restructuring of capitalism
• Small business and the crisis of the large
  corporation
• Corporate strategic alliances
• Horizontal corporations and global business
  networks
• Multinational enterprises, transnational
  corporations, and international networks

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E-Business Phenomenon

• The integration of electronic communication, the
  end of the mass audience, and the rise of
  interactive networks
• The new media and the diversification of mass
  audience
• Computer-mediated communication, institutional
  control, social networks, and virtual communities
• Multimedia as symbolic environment
• The culture of real virtuality

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Multiculturalism in Corporate America

• Research
• Course Development
• Marketing Strategy

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Surveys

• Current Students Enrolled in International
  Marketing
• High School Foreign Language Students and HS
  Seniors
• Business Community
• Current MPC Students - undeclared
• ESL Students

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Interesting ResultsCurrent Intl Marketing
Students

• 80 of enrolled in international marketing did
  not know about the International Program.
• 30 were taking the course because it was a
  program requirement for another business program.
• Most were taking the course because they had an
  interest in traveling and cultures and saw it in
  the course schedule of classes

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What would prevent consideration of an IB career?

• Cannot relocate
• Fear of unknown
• Lack of confidence
• Narrow minded
• Not realizing benefits and opportunities

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Where can one find info on the IB Program?

• Website
• Catalogue
• Counseling Center
• Extremely hard to find
• No career information

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Where do they get information?

• Most ESL and high school students received
  program information from counselors
• Current students and business workers received
  information from website or printed materials

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Importance of a Foreign Language?

• 88 felt that knowing a second language was very
  important
• 18 knew a second language

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Next Step

• Promotional Strategy
• Target Date April 15
• New Course Development
• General Education Option
• Target Date May 1