Perceptual Mapping Multidimensional Scaling - PowerPoint PPT Presentation

1 / 5
About This Presentation
Title:

Perceptual Mapping Multidimensional Scaling

Description:

How similar are the following types of SUPER HEROES to one another, with '1' ... Super Man to Batman Very Similar 1 2 3 4 5 6 7 8 9 10 Very Dissimilar ... – PowerPoint PPT presentation

Number of Views:352
Avg rating:3.0/5.0
Slides: 6
Provided by: pub3
Category:

less

Transcript and Presenter's Notes

Title: Perceptual Mapping Multidimensional Scaling


1
Perceptual Mapping (Multidimensional Scaling)
  • Marketing 346
  • By Jack Jill

2
The Super Heroes
3
The Survey
  • How similar are the following types of SUPER
    HEROES to one another, with "1" Very Similar
    and 10 "Very Dissimilar"?
  • Super Man to Spider man Very Similar 1 2 3 4
    5 6 7 8 9 10 Very Dissimilar
  • Super Man to Batman Very Similar 1 2 3
    4 5 6 7 8 9 10 Very Dissimilar
  • Super Man to Hulk Very Similar 1 2
    3 4 5 6 7 8 9 10 Very Dissimilar
  • Super Man to the Flash   Very Similar 1 2 3
    4 5 6 7 8 9 10 Very Dissimilar
  • Spider Man to Batman   Very Similar 1 2 3
    4 5 6 7 8 9 10 Very Dissimilar
  • Spider Man to Hulk Very Similar 1 2 3
    4 5 6 7 8 9 10 Very Dissimilar
  •   
  • Spider Man to Flash Very Similar 1 2
    3 4 5 6 7 8 9 10 Very Dissimilar
  • Batman to Hulk Very Similar 1 2
    3 4 5 6 7 8 9 10 Very Dissimilar

4
Input Similarity Data
5
Perceptual Mapping
Note Letter E Represents The Flash
Write a Comment
User Comments (0)
About PowerShow.com